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柒 brand men's shine 41st Hong Kong Fashion Festival (Photos)
From January 18 to 22, 2010, the 41st Hong Kong Fashion Festival Autumn & Winter Collection and the 8th Hong Kong International Fashion Symposium, organized by the Hong Kong Trade Development Council, kicked off at the Hong Kong Convention and Exhibition Centre. As one of Asia's largest fashion events, the "Hong Kong Fashion Festival" drew top designers and brands from over 30 countries and regions globally. It has consistently received strong support from mainland Chinese fashion brands, making it a key platform for cross-border collaboration and exposure.
Among the participating brands, one standout was Quanzhou Xiangjiang, a leading name in China's men’s wear industry. Known for its deep respect for traditional Chinese costume culture, the brand gained widespread recognition after creating the iconic "blue and white porcelain collar" series for the 2008 Beijing Olympics. These designs not only showcased the essence of Chinese heritage but also resonated with Chinese communities worldwide, earning admiration and loyalty.
This year, Quanzhou Xiangjiang participated in the event under the theme "Brand Quanzhou Xiangjiang Line," collaborating with numerous well-known Quanzhou-based enterprises. Their presence at the Hong Kong Fashion Festival attracted significant media attention and industry interest. The collection was inspired by the idea of "diamonds," symbolizing strength, clarity, and enduring value. The designs reflected a blend of traditional craftsmanship with modern aesthetics, reinforcing the brand's commitment to innovation while honoring its cultural roots.
The event served as a vibrant showcase of Chinese fashion on the global stage, highlighting the growing influence of domestic brands and their ability to compete internationally. With each passing year, the Hong Kong Fashion Festival continues to evolve, offering a dynamic platform where creativity meets commerce.