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Hangpai women's clothing history Hangzhou clothing history
Hangzhou has a long history of over two thousand years. On this fertile land, people of all ages Hangzhou here condense their wisdom, create many Chinese statues that reflect the quality of life of the people in Hangzhou, and accumulate profound human and cultural heritage and historical relics. "Prosperous and prosperous, gentle and wealthy township" is the most realistic depiction of the humanistic economy and geographical environment in China for thousands of years in southern China. Hangzhou is hailed as "Silk House". Beautiful West Lake, bright scenery, beautiful lakes and mountains, long history and cultural environment, brewing "Hangpai Women" growth and witness. Today's Hangzhou, Hangzhou people continue to change the quality of life, knowledge of Zhejiang University, West Lake cruise, Longjing tea, Nostalgia Street Fashion, Hangpai fashion women, Yang embankment green staircase, dining outside the restaurant, Mei Jiawu vacation, , Hangzhou has become an indispensable lifestyle and habits. Hangzhou is called "the feminine city" in China. Perhaps it is this city with rich southern atmosphere, nourishing the soft, beautiful Hangzhou women's personality, which evolved a soft, graceful, elegant Hangpai women's clothing. Next Xiaobian details for you to send the history of the development of women's clothing. 80's: Out of study, breaking the garment "zero design" 1984 Polytechnic University Department of Fashion Design was established, the school sent some teachers to Japan and Hong Kong to understand the most advanced fashion trends, learning the latest fashion design concept, which is to open the door After Hangzhou fashion practitioners for the first time began to systematically study the international trend. To keep pace with the forefront of fashion is the establishment of this department was established on the concept. At that time, the international arena was active in the 80s style, advocating a straight outline, emphasizing the combination of geometric lines, wide shoulder pads, bat sleeves, high waist jeans are the most distinctive fashion elements. "While studying abroad, bringing back the latest information, they are thinking of how to make realistic transformations so that they are accepted by people in life. From the very beginning, the tone of practical ideas in colleges and universities has been fixed and has been affected so far." Hu Professor Xun emphasized this way. At that time, Hangzhou and even the whole country, in fact, the apparel industry is very underdeveloped, entirely based on low-cost processing, design demand is almost zero, people's lives to choose clothing is very monotonous. Basically it is autumn to buy a jacket went to "Luzon", when "Luzon" is already the eyes of the public more fashionable and quality shopping, and selling things are very monotonous. The understanding of high-end fashion goods up to stay in the Goldlion tie and the like on the goods. At that time, Longxiang Bridge and Guozhuang Road were the most fashionable areas in Hangzhou. There are several shops called "imported boutiques" at Guozhuang Road, which are usually opened by some overseas backgrounds, and the contents are particularly expensive. Basically in the seven or eight hundred to a thousand dollars, the impression is that people belong to the "million households to go to the place of consumption," selling things are mostly Taiwan and Hong Kong version of the basic are more dazzling types of dazzling, it seems It is like a lady rich woman wearing. The Lung Cheung Bridge is sold to sell second-hand Western suit known to residents of the building have opened such a shop. Jeans appeared in the late 1980s, people may feel that it is more avant-garde or even a little Afar temperament pants, some high school is not allowed to wear jeans, but can not stop people's love for this fashionable thing, jeans once become Avant-garde fashion logo. The general public for fashionable desire like a sponge, a little trendy things will have a sweeping fashion, this fashion with a blind but unparalleled passion. Under such a social background, fashion design students are learning with the enthusiasm and belief they devoted their whole life to. They have an impulse and drive that is greatly encouraged by their dreams of the future after the great opening of their country. Before the creation of the Department of Fashion Design at the Polytechnic, most of the people involved in the fashion design industry and teaching were turned over from art and craft design classes, and they probably emphasized more of a purely creative rather than a purposeful Creative, "and polytechnic university clothing design from the outset is to emphasize the clothing as a commodity, the creative must be realistic and can be transformed into commodities accepted by the public." So these associate designers cherish and know how to win Practice the opportunity, will volunteered to the garment factories and individual clothing design requirements of a single product. There will also be a few enterprises and individuals tentatively introducing this kind of single-product designed by the students to the public. Although they are not exquisite at the moment, they are the beginning of a breakthrough in the "zero design" of local clothing. Fashion design students in the design of the surrounding conditions to support very scarce, then the fabric on the market is quite simple, only to Yiwu and other places in the market where they can buy those who buy and sell two pairs of foreign trade Kuibu head, The kind of fabric to be excavated in the head of the cloth is made into a unique specimen that can not be copied. Another thing that made the design students at that time enjoy is to go to Shanghai Huating Road Amoy trade clothing, although now the trade clothing is too common thing, but at that time is an absolute niche thing, there is only industry People in the circle know the strongholds, and only those who engage in the art design can wear out squarely the clothes that may be considered exotic costumes. 90s: Fashion Hangpai women appear when the first batch of Fashion Design University Polytechnic graduates passionate ready to go straight to the design line coincided with the 89 school tide, they were hurriedly assigned to a number of units after the tide, really engaged in the design of the front line is very less. But in an era of turbulent social change that will not end here. Since the 90s, more and more clothing choices have taken place in people's lives. Demand has also become more and more urgent as the country opens. In Hangzhou, in addition to the National Road and Lung Cheung Bridge is the forefront of fashion, Shuguang Road near the concert hall and Stadium Road near the hundred also opened a Hong Kong cargo, foreign trade goods or Zhongshan, Shishi goods shop. And because of the opening of the purchase channels, the store's competition is fierce, the price of these stores from the original thousand or so began to three or four hundred dollars change. A boss who once opened a dawn store in Hong Kong and abroad told reporters that the original one hundred had sold thousands of goods and that he had to sell only three hundred in the mid-1990s. The concept of casual wear is the most fashionable term in this era, especially foreign trade casual clothes, and now a lot of clothing boss in Hangzhou is a fortune in foreign trade casual clothes. Domestic fashion and thirst for open atmosphere stimulated those graduates of Polytechnic Institute, designers in the mid-90s have come out from the original unit, or go to Shenzhen and other clothing companies candidates, or create their own brand in Hangzhou. Hangpai women's clothing is in this atmosphere appeared. Hu Xun concluded: "It is time to create, that time people just started to pursue the pursuit of individuality clothing, for the design has a vague desire to see the designer's brand is naturally very supportive, there are design stories, There is a philosophy of life in. It is this expansion of consumer demand and expectations and Hangpai costumes congenial style of the achievements of the Hang-school women's brilliant era. "At that time wearing a" commoner "," female diary "," romantic life " , "Red Sleeve" and the like is a very fashionable clothing logo, and most of these brands have a style of Jiangnan romantic gentle temperament. The founder of these brands or design backbone are graduates of fashion design. But at that time the brand is not mature, the kind of glory is largely caused by the trend of opening up demand, designers can think of most of what is the design of clothes, not yet consider the overall development of a brand, that era The brand is still in a dim phase. "Brands not only need designers, but also need to be able to have a business-minded operators, and later some brand hang Hangzhou Brand encountered a bottleneck Some brands to achieve a breakthrough, the biggest reason is that the overall business.And some designers in the design In fact, do not have the business mind, so when the market began to mature, consumers began to be more mature, the brand can not be adapted. "Director Hu pointed out the crux of the problem. This is an era of fashion industry from romantic to rational transition, designers rely on more than just passionate passion, but also need to have a complete framework for the entire brand. The beginning of the 21st century: the formation and differentiation of designer brands Designer brand founded is not a strict sense of the designer brand, but by the turn of the century, the designer brand began to shape, those who gain professional recognition in the contest winners overnight success Designers are also beginning to commercial success, for example, in Hangzhou accepted a very good "exception" and "natural." "One obvious change for designers is not to look forward to a star-like overnight reputation, wearing a halo, but expectation of their design into products accepted by more people, it seems more rational and pragmatic. Some designers for their own positioning May be a single product designer, while others can work hard to the overall design director. "Hu Xun pointed out. Designers on the one hand, because of the degree of consumer acceptance of the intense competition in the industry, on the other hand is actually proving a strong fashion atmosphere, everyone can do fashion commentator's era will come. The polytechnic College of Fashion Design teaching can also reflect the rational development of this change, they start from the third year on the diversion of students, some of the main men, some of the main design of a single product, some of the main knitwear, etc., according to different Personal direction to guide. The popularity of the designer brand and refinement of the industry are all the reasons for the rise of people's fashion appreciation and pursuit of personalized differentiation. The era in which everyone has to have leggings has gone. In today's Hangzhou you have to use simple language to summarize people's dress style, can not be included in a trend among them. In recent years, the Hangpai women continue to accelerate the brand upgrade, from the traditional high-volume production to intensive development changes, pay attention to brand personality connotation, design-led, and constantly create a culture of fashion atmosphere. At the same time learn the design concept of international famous products, sales planning and operation and management. As a result, Hangzhou has become a cosmopolitan fashion capital with a large number of well-known national women's brands such as Jiangnan commoner, lovers, Qiu Shuiyi, Qian Baihui and Gloria.