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Improve fabric research and development
Developed countries that start with textiles and clothing, discard most of the industrial chain, however, fabric is that they refused to give up an important part. For the Chinese garment industry at this stage, the ability to work alone is no longer a measure of everything. In fact, the biggest problem facing the domestic apparel industry is the homogenization of products, the integration of industry resources, the formation of channels, markets, the trend of the joint-stock enterprises, to establish their own brand, is the breakthrough in the face of difficulties. "China Garment Association executive vice president Jiang Hengjie pointed out on many occasions. The established capitalist countries such as Britain, Italy and Australia, and later Japan, all started out as the textile industry. Even now, these industries are still occupying an important position in their national economy, except that they have given up the relatively low-tech middle part, which is the processing part of ready-made garments, while firmly holding the two ends of the fabric development And the final sale of garments. China's garment industry, long ago noted the importance of fabric research and development, and many businesses put into action. "I always thought that 80% of the goodness of a garment depends on the fabric, and the designer's job is to combine the right fabric with the right style.A piece of fabric that meets the fashion requirements is more than just creative, but more important Is practical. "Zhu Wen, director of apparel design at Jack Walker Garments Co., Ltd. in Taizhou, Zhejiang Province, said. Fabric, first of all beautiful; second, but also have some functionality. It is no exaggeration to say that the performance of the fabric plays a decisive role in the quality of the garment. Clothing is the surface material clothing, clothing color is also reflected in the fabric. Therefore, the choice of apparel fabrics determines the appearance of clothing texture and color appearance, reflecting the quality and popular elements. "For an average consumer, he mainly looks at color, style, and price when he is buying clothes, and seldom considers the fabric structure of the fabric itself," said Japanese designer Saito Mitsuhito. "So I'm in the election Fabric is from the consumer's point of view, to see whether the fabric design point, whether it is easy to sell, or even think of a suitable brand. A fabric, in the eyes of the designer, done a good clothes, is a good fabric, to do Not good clothes, high technical content, is not a good fabric.Therefore, in pursuit of technical value, but also aware of the market value, the cost may be higher but may not have the market. "The experts predict that the 21st century fabric should be both With natural fiber cotton, wool, silk, linen comfortable breathable, and synthetic fiber is not easy to wrinkle, not easy to shrink the characteristics of deformation, wearing casual, easy to care; also has some functionality. In addition, in the fabric production and processing, use and disposal of the process, the human and the environment is friendly, non-toxic harmless. Personalized clothing, is the goal pursued by the people in the new century. The fashion trends dominated by design masters are no longer as important as the past. People are more individualistic and their longing for freedom is bound to be reflected in their costumes. They will choose according to their body shape, image, color, hair style, etc. The matching clothing, highlighting their own personality. Comfortable clothing, people abandon the traditional concept of wear, casual wear began to play the leading role. The pursuit of nature, return to nature; easy, casual, comfortable and modern clothing trend has been clearly reflected in the clothing of men and women. Casual wear in Europe and the United States has become more and more common, men's suits, ties, shirts, shoes are not necessarily worn in sets, even like Britain, Japan dressed in more orthodox places are gradually shifted to leisure. Lightweight clothing, light, thin, soft, but the main theme of all types of clothing. Due to the warming of the Earth's climate, people work faster pace of activities in the form of increased, so that such clothing is more suitable for people's lives in the dress. Garment functionalization, clothing has the effect of warmth, landscaping, but with the improvement of material life, people will pay more attention to clothing health care, comfort function. To improve the quality of the body, the body to strengthen the body as the goal of various types of health care clothing, such as the injection of various Chinese herbal medicine physiotherapy clothing, with far-infrared effect of health care suits, coatings, flame retardant, radiation protection, anti-electromagnetic wave protective clothing and so on . All of these features, functions, depends largely on the fabric's character and function. Therefore, the importance of fabric is self-evident. According to Zhu Lvwen, manager of planning and development department of Luthai Company, Luthai has developed many new products in recent years. Luthai cotton LT.AM, LT.GP non-iron fabric after liquid ammonia and special non-iron process, the product washed 50 times without ironing, the appearance can still be smooth, and soft, flexible, is Cotton non-iron shirt fabric boutique. Like Luthai, Shandong Ruyi Group's contribution to China's fabric business is remarkable. In a promotion, wishful Group Chairman Qiu Yafu personally go into battle, he pointed to his own suit to wear, said: "This is made of ordinary wool fabric, although not bad, but slightly stiff, especially the shoulder is not Flexible. "Then he pulled out a thin, vaguely transparent suit like silk, saying:" The fabric in this suit, clutched for a while in the hand and released again, will be able to quickly regain its flatness and be placed in the trunk, Out of the shaking that is flat and wearable. "Youngor and Xinjiang Agricultural Development Institute," Xin Hao cotton ", the average fiber length of 4 cm, more than one centimeter longer than ordinary cotton, and on this basis developed a high Spinning fabric. "This 300 branch high density fabric, regardless of appearance, texture or feel, can be comparable with the Italian fabric, we mainly used to make boutique shirts." Younger Designer Zhang Hong, chief designer handed a piece of fabric, The fabric is thin and feels softer than silk. In addition to the clothing design department, Younger's sales department in Ningbo, the fabric factory also has a research and development team. Li Rucheng said: "Younger now these R & D team together, so that we can understand the market, but also understand the raw materials." Youngor independent development of fabric biggest advantage is that no longer need to buy expensive foreign manufacturers of high-grade fabrics. Only this one, the annual savings of funds is very impressive. Fabric, has become China's garment industry chain, a new source of profits.