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Is
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LIGAO high denim personality denim brand, Wanted the franchisee
"LIGAO" brand was born in the famous heavy industrial city of Europe in the last century: Manchester, England. European continent as a pioneer of modern civilization, and in the field of modern fashion civilization led the reform of the world trendy dress, creating a modern industry and fashion civilization Predecessor, LIGAO as a pioneer of European fashion civilization heritage of the legendary continent of Europe, the individuality of heroism and the pursuit of comfort, the natural feeling of integration in the costume design, the last of this fashion culture from the United Kingdom to Hong Kong to the world more People have noticed the beauty of the brand brought by the strength. Brand Interpretation "LIGAO" target consumer groups Age group of 18-35 young people, this is a group with a new thinking, personality and visual life style, the pursuit of quality of life. "LIGAO" brand style: natural, comfortable, self "LIGAO" brand positioning: the European denim series fashion style series casual series urban style portfolio and characteristics of "LIGAO" brand apparel in maintaining a natural, self, comfortable brand style , Both the popular concept of contemporary fashion life, the successful and perfect creation of a combination of popular in the new era of function, LIGAO brand successor in the legendary mainland of Europe, and pay attention to the performance of dynamic and passionate, adore the unique concept of denim and leisure to create a romantic Coexistence with the style of wisdom. The target consumer group Target consumer group The age group of 18-35-year-old urban young people and grade white-collar life. 20% of students (16-22 years old) Social workers (22-26 years old) 53% Individuals (26-35 years old) 40% (high-end consumers such as art, advertisement, IT and photography) Other consumers (35 years of age or older) 5%