Reconciling "change and invariability" is also art

Apply a sentence: The craftsmen never "dead". They just fade.

I believe no one will question the history of traditional Chinese craftsmanship. Nowadays, many traditional craftsmanship in the country are facing the situation of “minority of the craftsmen” and the succession of famous teachers, and some “extremely alive” have become or are about to disappear into the landscape.

According to a survey of Chinese traditional arts and crafts conducted by the Chinese Academy of Social Sciences, more than 80% of artisans are in rural areas, and only 10% are in cities, and 70% of 80% are under 20,000 yuan in annual income. Those people who had originally eaten by hand were now facing food problems. Many rural craftsmen “repeated” their craft, left their homes, and came to work in cities to discuss life.

It was pointed out that the machine defeated the craft because it was not economical. Indeed, traditional handicrafts have inherent deficiencies, such as low production efficiency, low output, and mostly non-standardized products, which lead to generally higher production costs and lack of price advantages.

In front of cheap and convenient mass-customized industrial products, the laborious and time-consuming manual production shakes not only the market, but also many craftsmen who stick to the heart of the Bank.

In addition, in the age of globalization, our traditional way of life and local culture have been dissolved and dispelled to some extent. When the living forms inherited from handicrafts are impacted, it is inevitable that they will be marginalized. "The dead arts also died and their unique skills became a must." "The craftsmanship of nowhere" and the craftsman's "unyielding work" refract the difficult survival and transition confusion of traditional handicrafts in the industrial era.

However, it must be pointed out that traditional handicrafts create more value than price.

In fact, traditional handicrafts are not only a craft but also a traditional way of life. They have strong regional, heterogeneity and diversity. They are a cultural representation of a region and a nation. In terms of efficiency and effectiveness, "purely hand-made" is far inferior to modern "machine-building", but their designs with temperature and more uniqueness are not comparable to "machine-building." The selling point of traditional arts and crafts is to rely on the hands of craftsmen to memorize an era, inherit a culture, and interpret an emotion.

However, globalization and modernization are also an era of tolerance and integration. In fact, the vitality of traditional handicrafts is precisely bred in this so-called modern crisis. While the traditional manufacturing industries have embraced the Internet and used Internet thinking to insert traditional wings for traditional manufacturing, traditional handicrafts that are “traditional” than traditional manufacturing industries should also learn to “hug” the changes of the times and expand their living space for themselves.

Embracing the changing market is undoubtedly the number one. Those old names that were well-known at the time were all brand names in the market competition. At present, these traditional handicrafts should also advance with the times, dare to be good at participating in market competition, establish and strengthen brand management systems, promote the transformation and upgrading of conservative operation modes, and reshape the value of handicrafts.

"Machine-making" lacks creativity and flexibility, and manufacturing is more commonality. In this respect, "purely hand-made", although time-consuming and laborious, often wins with individuality. From this perspective, there are currently many areas where customization is prevalent. The service can provide new ideas for traditional handicrafts, combine originality and customization, increase product added value, and expand market space.

Wine is not afraid of a deep alley. This sentence was a golden rule N years ago. Nowadays, a key to gaining market access for many products is to take the road to branding, and combine “business” with “industry” in marketing and marketing operations. Get up, use the brand to win the market, make the industry bigger and stronger. This is worth the craftsman's reference. Solve the "meal problem", get more energy from your hands, and your brain is more active.

Moreover, one of the big mistakes in thinking that must be broken down is that craftsmanship does not mean that you can only rely on your hands. “Pure Handmade” is now more of a manual-based, machine-assisted approach that incorporates new technologies to refine new processes. Short, learn from each other.

The machine is an extension of man, it overcomes the limitations of man and expands the function of the human body. Therefore, under the premise of not jeopardizing the “manual” nature of the product, maintaining the tradition while taking into account the improvement of efficiency. Japanese handmade rice cookers, which have attracted many people in China, are examples of this fusion.

“The world is noisy. The heart of a craftsman is absolutely quiet and stable. In the face of the material of nature's gift, I must accomplish it first. It will be possible for me to succeed.” Li Zongsheng evokes the spirit of artisan in The Craftsmanship. Admiration. It must be said that in this fickle era, craftsmen should always ask themselves: Is my heart quiet? Is it worth it? When you are dry, you must first love.

Modernization is not a trap. For traditional craftsmen and craftsmen, facing the changes of the times and the market, the ability to reconcile “change and change” is also the art. This kind of art is reflected in its ability to inherit traditional cultural elements and core skills, as well as cleverly embedding modern elements and living breath. While adhering to originality and artistry, it also promotes practicality and puts “business” and “industry” in mind. Maximize the value of the market and keep it alive in the market competition.