"Run without guilt, fast and rational" Diesel Run Soldier

This year's new print ads for the Diesel brand are shot on the theme of "fast live." Diesel's style is young and creative. Inspiration comes from daily life. It's closely related to the flow of the tide, which confirms the young character of the brand.

DIESEL's founder and president is MR. Renzo Rosso, before the establishment of the DIESEL brand, was the most refined fit jeans for the Italian royal family, which made the royal family very satisfied and highly praised. However, in reality, the money earned was not so much, the noble royal family. After all, the sources were scarce, so RENZO and his two friends decided to set up a company that could provide jeans of all sizes, good quality, and reasonable prices to all the general public. DIESEL, which was officially founded in Italy in 1978, is only a young man of the early twenties. It is indeed impossible to compare LEVIS, the 100-year-old jeans' originator, to the age of majority, let alone the United States, which has the largest market. There is an inseparable relationship with jeans. However, in just a few years, DIESEL successfully attacked part of the cowboy market territory.