How long have you been out of cash? With the rapid development of electronic payment, it has become increasingly rare to see a wallet with a thick stack of pens and papers. A bank card and a mobile phone go all over the world. More people are getting up. I don't know if you have thought about it. The fact that you use less cash is actually affecting our fashion choices.
A recent article in the British "Guardian" pointed out that the use of cash to make people love to buy small bags, that is, the only type of handbags that can only put down mobile phones, bank cards and keys.
Domestic mobile payment is prevalent, and French market research company Ipsos reported in the early 2018 report that China Mobile's penetration rate is as high as 77%, ranking first in the world. Mobile payment has become mainstream in China, while mobile payments in the US and Europe are not so popular, but non-cash transactions such as credit cards and debit cards are very mature. According to the 2018 World Payment Report jointly released by consulting firm Capgemini and BNP Paribas, the amount of non-cash transactions in the United States reached 148.5 billion, which is the world's largest consumer of cash. In terms of the total number of cashless payments during the statistical period, the United States topped the list with 148.5 billion times, the euro zone ranked second with 74.5 billion times, and China ranked third with 48 billion.
Many mini-brands launched by luxury brands are on fire this year. For example, the French luxury brand Jacquemus's Le Sac Chiquito handbag and Fendi's Micro Peekaboo are all packages that can only be used for mobile phones and bank cards. In addition to the Gucci "Bao Shen Bao" super mini models and Chloé ring bag Nile small models are also often appear in various street shooting.
At the end of the last century, Fendi's baguette bag Baguette was once popular because of the actress Carrie Bradshaw in "Sex and the City". Designed in 1997 by the Fendi family's third generation, Silvia Venturini Fendi, this clip under the arm of the Fendi family is a classic It Bag from Fendi. At Milan Fashion Week in the spring and summer of 2019, Fendi's baguettes reappeared on the runway, which also allowed the handbag to regain its momentum.
The popularity of the Fendi bag at the end of the last century may be purely because of its good-looking appearance. Silvia Venturini Fendi said in an interview with Vogue magazine that this bag is probably the first handbag to be treated as a garment. ", is anti-functional.
But now probably no one can insist that Fendi's bag is not functional. In this era of non-cash transactions, many people think that a bag can put a mobile phone and a card is enough, once ridiculed enough The practical little bag has finally turned over.
In addition to the popularity of small bags, in the UK, because people use less cash and more credit cards, card packs have become popular. “We have observed that things that promote convenience have become the trend of the times, and card packs are the embodiment of this trend,†said a buyer at Selfridges, a high-end department store in the UK, who told the Guardian, “both male and female customers, they The demand for traditional wallets has now shifted to the card package category."
However, the small bag is small, the price is not much lower than the big bag, and the profit margin of the handbag is originally larger than the fashion category, so the brands can make more money on the small bag. At this point, the popularity of the small bag is also good news for fashion brands.