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ABC Children's Wear 2014 Winter Orders will be based on the Internet thinking layout brand development
From April 19 to April 22, ABC, the leading brand of children's products in China, held the 2014 Winter Product Orders in the Olympic Garden in Quanzhou, Fujian Province. From all over the country more than 1,200 dealers and guests together to enjoy the ABC children's clothing "Nordic Wind Frozen" winter new conference. (ABC children's clothing 2014 winter new conference site) Scandinavian style struggles to create "noble and inexpensive" fashion children's clothing Children's clothing market face an increasingly competitive environment, ABC children's clothing strong introduction of a strong Nordic style product line to strengthen the brand design style , Enhance product competitiveness. The order, ABC children's clothing released children, fashion, life, outdoor, noble and other five product lines, drawing inspiration from the Nordic arts and culture, designers make extensive use of Nordic aesthetics elements to strengthen the ABC children's clothing product style. ABC children's wear also incorporates the product design concept of "A + excellent, love in detail", adhere to the principle of a high degree of unity of comfort and safety, carefully considered in the most overlooked details, with details of quality of life and caring care, shaping " Noble and inexpensive "fashion children's clothing brand. "Double-sided adhesive" strategy to open the multi-dimensional integrated communication system The reporter also learned that ABC children's clothing in 2014 will further deepen the "double-sided adhesive" communication strategy, "family groups, female audiences" as the object of communication, increase brand promotion efforts. In the television media, ABC children's clothing together with Zhejiang Satellite TV large-scale celebrity reality show "Daddy is back," a special sponsor of the section costumes, the section for Zhejiang Satellite TV second quarter heavyweight program, bringing together the "gods father" Wu Zun , "President Dad" Wang Zhonglei, "Good Mr." Jia Nai Liang, "Gymnastics Prince" Li Xiaopeng and other four star Dad super team. This provides the ABC brand with an emotional bond that effectively interacts with consumers. On the network resources, ABC children's clothing will continue to work together Tencent children, Sina parental, and start a new model of WeChat marketing, integration of online and offline resources, to attract the target group, to achieve rapid conversion of resources to build both a high degree of breadth and depth of multidimensional Brand communication system. ABC Children's Wear President Zhou Jian-yong layout brand development strategy Internet thinking to lead the children's footwear industry innovation and development The Internet has changed the world, changing people's way of life, but also is the traditional industry business model and business philosophy have a significant impact and change. At the meeting, ABC president Zhou Jianyong put forward ABC brand development strategy: using Internet thinking to lead the innovation and development of enterprises - ABC brand operation mode will gradually shift from the traditional "wholesale" mode to "retail" management transformation to deliver brand value through service, From "easy sale" of retail model to "easy purchase" in the era of mobile internet, we should think from the perspective of "enterprise" to the problem of "consumer". It is understood that the current ABC children's clothing has begun electronic products, electronic shopping guide terminal R & D and promotion. ABC children's clothing will also comprehensively promote the electronic product manual, customers can read the QR code on the product by scanning the mobile phone, you can get the product information. In addition, ABC children's clothing is also actively explore new terminal image, the program tentatively integrated into the electronic shopping area, DIY personalized custom area, children's experience area, 3D fitting system under the Internet thinking application system, dedicated to the terminal by The traditional trading venue to create a more digital, intelligent experience shopping. In the new situation, new markets and new opportunities, only with a more open and more inclusive heart to meet and embrace the industry and brand change, use the Internet to improve business model thinking, adhere to the market-oriented, consumer-oriented Oriented, the future of the layout of the Internet age to stand out from the competition, looking forward to the ABC brand in the Internet thinking of the transformation and breakthrough.