Adidas Becomes Official Partner of Beijing Marathon

Adidas, the world’s leading sports brand, has announced that it has sponsored the Beijing Marathon as its official partner and the only designated sports equipment supplier. According to the cooperation content, Adidas will start in 2010 and sponsor the Beijing Marathon for five consecutive years to provide professional running sports equipment for all contestants, referees, staff and volunteers.

As the world's leading sports brand, Adidas participates in marathon events on a global scale. Adidas can be seen in famous international events such as the London Marathon, the Berlin Marathon and the Boston Marathon. For this cooperation with the Beijing Marathon, Mr. Du Borui, President and Managing Director of Adidas Greater China, said: “The 30-year-old Beijing Marathon is the highest marathon event in China. Adidas is very proud to work with us and hopes to The leading products and experience accumulated in other international events support the Beijing Marathon and promote the development of running sports in China.”

This year's Beijing Marathon will be held on October 24. As the event approaches, Adidas will launch a series of integrated marketing campaigns to promote the Beijing Marathon. The "Beijing Runs Up" theme will be used for outdoor advertising, print ads, public relations, digital platforms, and more than 1,000 Adidas stores nationwide. A series of offline running activities will also be held in Beijing's major fitness centers. And colleges start.

In addition to the theme marketing activities, Adidas has also launched a series of high-tech products to support the Beijing Marathon. For example, the newly-listed SupernovaSequence3 is favored by professional runners from all over the world and is suitable for half-to-full marathon runners; it has a 360-degree cooling function. ClimaCoolChill is the ideal choice for casual runners, suitable for 9 km and mini-marathon runners; BounceTitan and Venus are the best equipment for running enthusiasts targeting fitness, suitable for players who participate in the 4.2km program.

These products have now landed at Adidas Running Experience Center and Adidas Gates. The Running Experience Center at Adidas' Beijing Sanlitun Brand Center and more than 40 mini-running experience centers scattered throughout Beijing's Adidas retail store will serve runners. Running lovers can not only learn professional running equipment knowledge, but also get professional guidance from running experts and coaches. In addition, the Adidas Running Experience Center in Sanlitun accepts runners' enrollment every week to participate in marathon appointments to provide runners with a platform to train, exchange and share running stories.