Crossover has become an indispensable word for the current trend. From traditional to modern, from the east to the west, the cross-border trend has become more and more intense, and it has represented a new fusion of life attitude and aesthetic approach. Cross-border joint cooperation allows the two brands that have nothing to do with each other to infiltrate each other. The contrast brought by different elements brings a strong visual impact to the brand, and also conveys the trend of the brand, eventually forming “1+1â€. >2" marketing effect.
The Fashion Shop "Clothing Store" counted out the top ten hot cross-border joint series in 2018, together to see: (in no particular order)
Burberry X Vivienne Westwood
Two major British international brands, Burberry and Vivienne Westwood, announced that they will launch the joint ride on December 6. Since Riccardo Tisci took office, he has been committed to transforming Burberry, a century-old brand, to better appeal to younger groups. Vivienne Westwood is based on punk style and is bold and avant-garde. However, Tisci once said that Vivienne Westwood is one of the designers who inspired him to join the design industry, so this time he is very happy to work with her. Two brands that seem to be inconsistent with each other will cooperate, I believe that they will wipe out different sparks!
The official first released photos of three designers Riccardo Tisci, Vivienne Westwood and her husband Andreas Kronthaler, and released a trailer for the joint series. As can be seen from the film, the first design is the high t oxford shoes with the classic plaid pattern before the Burberry revision, but the design of the shoes is quite the shadow of VivienneWestwood, which perfectly combines the two brands, making it even more I look forward to the work after that.
Burberry X Opening Ceremony Capsules
Burberry and Opening Ceremony have teamed up to create a unique collection of capsules featuring bold prints and vibrant colors, limited editions including a colorful logo T-shirt, a rainbow version of the Burberry classic plaid shirt, and a rainbow vintage check bag and cap. . A large blockbuster of this group, from photographer Salavatore Caputo, was shot in Kiev, Ukraine.
TYAKASHA x Want Want Joint Series
In October of this year, Shanghai's original independent brand TYAKASHA and Wangwang launched a cross-border combination and collision between fashion and food, and sold it at the time of the Double Eleven.
As a well-known image of everyone, Wang Tsai is deeply rooted in the hearts of the people. However, everyone seems to have a fixed image cognition for Wang Tsai. It is a big gift bag, a milk, a supermarket, and a childhood memory. Resolutely decided to start the cross-border cooperation project ``Wangwang and Takakasha's collision in the fashion field, full of fun and sparks.
In order to highlight the culture of Wangzi's classic graphics, the style of the cooperative series is different from the previous style of Takasawa, and it tends to be simple. The loose silhouette of the sweater, coupled with reflective materials and string elements, add a lot of personality and unique style.
Palace x Polo Ralph Lauren
London skateboarding brand Palace is one of the hottest brands. In November 2018, the Palace x Polo Ralph Lauren co-branded series was launched. The highlight of the whole series must be the "Skateboarding Bear" sweater and the bear doll, which are priced at $475 and $350. Combine Ralph Lauren's iconic classic bear with skateboards, including corduroy trousers, a red checkered jacket with Polo's classic logo and trousers, a horse-length printed cardigan and Lok Fu shoes. profound.
Palace co-founders Lev Tanju and Gareth Skewis shared the story behind the collaboration. Tanju said: "I think Ralph Lauren is the only one you can wear on the same day to attend board meetings, funerals and football matches. Brand. And Palace doesn't want to be satisfied with current achievements or doing some boring things, we hope that this brand can always be fun and exciting.†Skewis went on to say: “Joint cooperation is a current phenomenon, everyone is doing it. This is just like the quarterly series. For me and Lev, it is now a very important moment and a true peak."
MOSCHINO xTONY MOLY Joint Makeup Series
The Italian luxury brand MOSCHINO, which is the creative director of Jeremy Scott, recently launched a co-branded collection with the fast fashion brand H&M. Recently, it has launched a surprise joint product with Korean makeup brand TONY MOLY. The series' packaging design not only has colorful graffiti, but also fashionable black gold. The categories cover lipstick, lip gloss, eye shadow, eyeliner, powder, moisturizer. It is worth mentioning that the eye shadow disc is ingeniously designed into the outer casing of the mobile phone case and the card package. The models supported by the mobile phone case are iPhone 7, 8 which are both fashionable and practical. MOSCHINOx TONY MOLY was officially launched in South Korea on November 3 and is priced between 99,000 and 48,000 won.
EVISU X Champion's new round of joint names
After launching the joint-role cooperation last year, the popular street denim brand EVISU once again launched a new limited-edition series with the American classic century-old sports brand Champion, bringing the trend of Japanese-American mix and match.
The combination of the traditional Japanese craftsmanship and the American campus style of the two sides last year led to wide acclaim. This time, the two sides joined hands with the Japanese and American streets in the 1990s as the design blueprint to carry out the street dialogue between the tide and the tide.
The EVISU x Champion Asia Pacific Limited Co-branded Series will be officially launched on November 18th in mainland China, Hong Kong and Macau. The mainland will be on November 17th in Beijing Sanlitun, Shanghai Raffles, Guangzhou Taikoo Hui and Chengdu Taigu Li EVISU. The store conducts the first activity.
SKECHERS X Champion
The joint name of two well-known American brands brings fresh blood to the Streetwear culture. They are SKECHERS x Champion. The joint series is divided into two parts. The first part is the “Action†series, which is based on the classic sportswear of the 1980s and 1990s. The Lord brought a long-sleeved T-shirt with the Skechers California and Champion logo, a nylon hoodie with an American flag patch, and two color matching school uniform jackets. The second part is the “Basic†series, which presents a more casual sports aesthetic. The iconic Champion and Skechers D'Lites logos behind the bright-colored hooders highlight the joint status.
CONVERSE X CHIARA FERRAGNI A new round of joint names
In May of this year, CONVERSE brought a new set of joint-name products with fashion blogger CHIARA FERRAGNI. Recently, the two sides started cooperation again. The last time the two sides selected the One Star shoe type, this time there is a richer choice in the shoe type, Chuck 70 and the high-cut, low-cut Chuck Taylor All Star.
The Chuck70 features a canvas and sequin stitching design with outer sequins and inner canvas. The sole is CHIARA FERRAGNI's favorite lake blue; All Star all-body sequins, similar to the previous One Star, each pair is embellished with CHIARA FERRAGNI red The “big eyes†all over the world, where the eye logo on the Chuck 70 is a replaceable velcro design.
HUMAN MADE x KFC
HUMAN MADE officially unveiled the full-scale joint venture with the chain fast food giant KFC. The theme of the series is "HUMAN MADE Original Recipe", which extracts KFC's signature red, white, black and "Colo" patterns, such as jackets, T-Shirt, hoodies, Tote Bags and hats. A street piece that combines the styles of HUMAN MADE and KFC.
The collaboration series was released on November 16th at the pop-up in New York. Then I landed at the HUMAN MADE store in Tokyo on November 23rd.
NEIGHBORHOOD X Dr.Martens
Born in 1960, Dr.Martens was originally loved by young people who love punk culture and various subcultures. It is a famous German fashion boots brand. Today, Dr.Martens shoes are still the heart of fashion street people, and major brands are competing to launch joint planning.
NEIGHBORHOOD, the Japanese street fashion brand, and Dr.Martens launched the first series of cooperative shoes. In the recent sale of NEIGHBORHOOD x Dr. Martens 1460 and 146, the names of the 1461 heads are printed with the words "FILTH" and "FURY". Both pairs of 1460 are printed with the words "NBHD Tokyo" on the back. The two NEIGHBORHOOD x Dr.Martens models are priced at $250 and $280, respectively, and will be available at designated retail outlets.
