Dongguan City, the case of Garment Industry Co., Ltd. under the "LEAGEL" brand, a senior women's brand founded in 2006, has always insisted on the classic smooth, soft and concise, elegant and elegant as the main style, for 25-40-year-old urban women to provide Elegant fashion clothing, creating a new generation of urban women's unique fashion personality, so that women are more confident. Today has entered the 2014, the case of women's clothing has also steadily gone through eight years, in these eight years, the case of women's clothing to become a dark horse, the products are exported to Europe, North America, Australia, Japan and South Korea and other countries , In the country East China, South China, Central China, North China and other places to establish a sound marketing network. So what is the power to promote women in this case is not optimistic about the current step by step in the apparel industry forward? We all know that nowadays the quality of the apparel industry is very important. However, in the face of fierce competition in the market, wine is not afraid of the alley long ago, and excellent brands also need a sound advertising channel. More and more means of modern publicity, but the role of advertising is getting more and more needed. As a bridge between enterprises and society, enterprises and consumers, corporate communication has become an important intangible asset of enterprises. It plays an important role in modern commercial battle. It is obvious that effective publicity has become an effective way to promote production and sales of enterprises and enhance their competitiveness. So the example of women's clothing which promotional channels? Next Xiaobian explain for you one by one. The vast number of fashion media cooperation to foster consumer loyalty Cases of women's wear has always insisted a strong brand promotion means of publicity, the case of products on many occasions Rong Ruili, fashion Cosmo, excellent home, beauty, Claire, Bazaar, THE FASHION SHOP and other major domestic and international fashion magazines, Cases of fashion film blockbuster in the "U +" pictorial free release, weekly issue of 1.45 million copies, the media value of 314000 yuan, so that product image further deepening consumer groups, cultivate consumer brand loyalty, establish a good brand Propaganda effect. In addition to the vast majority of paper media outside the case of fashion make full use of the new media channel now - online media investment promotion, and the leading apparel network platform China Beauty Network , China Garment Network, Hua Yi network and other major sites for online Promotion of investment. Online, the case of large format fashion in the "Harmony - Shanghai Railway Magazine" pages free of charge, the monthly circulation of 130,000, the media value of 50,000 yuan. Full integration of online and offline, to promote brand building in the market to win a good reputation, through the media to generate good social impact, in order to better use this as a driving force for economic benefits. Beautiful advertising blockbuster build high-end brand image As an advertising medium in corporate public relations, the album truly reflects the contents of goods, services and image information, and clearly introduces the style of the enterprise. Making it an important medium for business products and consumers in marketing and public relations activities. Cases of fashion has always attached great importance to the production of brand album. Since 2007, all the frames of the fashion house have been hired by foreign fashion supermodel to shoot, hired international famous fashion models such as machiorytt, annasu, mallajovich and so on. After the high-end atmosphere models wear the clothing products of the fashion case, Instantly ignite the fashion storm, and promote the perfect production of the brand album. Exquisite pictures in the vast majority of cases in the fashion showcase display, attracting each consumer's request, with a unique visual design language effectively allow consumers to better understand favorite brands. Cases of fashion-sponsored video media attention Clothing business sponsor video media production has long been nothing new, but as a movie and television media sponsors need a strong brand strength. In 2013, the case series fashion sponsored the Hollywood team Hong Kong co-star - "Twin Password", directed by Hong Kong-based director Liang Kaijie strength, Jonathan as an exclusive ladies clothing sponsor Kaisi Reid, Yang Yumei, Ji Feilong, Shen Chan Juan led Starring, Sun Xing, Luo Jiaying, Lu Haipeng, Jiang Hao Wen starring action movie starring suspense giant movie. Cases of fashion as the film's exclusive women's clothing sponsor, the movie box office at the same time as the case of fashion has received more attention. Cases of fashion simple store image highlights the value In addition to using the media channels of brand promotion, the building of its own brand charm is the essence of real publicity. Each case of fashion boutiques are cases of fashion brand image window, is related to be able to attract consumers into the shop to promote cooperation, so the case of fashion has always attached great importance to building the image of the store. Cases of fashion experienced eight years of development, the brand image of the continuous upgrading, combined with the style of fashion products, hired a professional image designer shop to give consumers a relaxed and comfortable shopping environment. Each quarter of the shop window design is also ingenuity, in the first time to attract the attention of consumers. Through the above four channels, the brand value of the fashion case has been further improved step by step, making the case style the apparel brand favored by the majority of women and promoting the continuous expansion of the fashion brands. In 2013, the successful fashion show won the top ten designer brands in Shenzhen, which is witness and proof of the strength of the case of fashion enterprises, I believe in the case of future fashion brand development, product + image + brand building will continue Enhance. Fashion is bound to create a well-known clothing brand at home and abroad.
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Cases of fashion-oriented brand image building laid a grand development prospects