Clothing company transformation and upgrading seek new ways

The transformation and upgrading of garment industry in Guangzhou processing trade was held yesterday at Changping Jingyuan Industrial City. At the on-site meeting, representatives of hundreds of apparel companies shared the experience of the successful transformation and upgrading of Jingyuan Group, listened to the technical guidance of professional counseling agencies, and jointly explored the transformation and upgrading of garment plus trade enterprises.

Jiamao Garment Industry Co., Ltd. is a garment company under the Hong Kong Jingyuan Group. Its transformation path can be summarized as a “smile curve” with “extending at both ends and improving in the middle”, that is, sticking to the simple processing and manufacturing in the past, and gradually shifting towards high-end R&D, advanced manufacturing and brand marketing.

The transformation of many service enterprises gradually from OEMs to their own brands has effectively increased the added value of products and enhanced their competitiveness. Last year, Crystal Garden's wool textile import and export volume reached 210 million US dollars, an increase of 24.3%; from January to May this year, the company's import and export volume was nearly 100 million US dollars, an increase of 20.2%. Like crystal wool knitwear, many garment enterprises in our city have already begun to transform and upgrade on the basis of OEM and build their own brands, increase the added value of products, and establish their own sales team to develop the domestic market.

Pan Xianming, general manager of the Hong Kong Productivity Council's Mainland business, said: "The first point is, for example, the impact of the appreciation of the *** on them; the second shortage of labor and rising costs, because the material (price increase) has a certain impact on these aspects. In fact, in the problems they face, the competitiveness has forced them to upgrade and upgrade.”

Prepare a reasonable transformation strategy for the right medicine. Professionals suggest that the majority of clothing and trade enterprises must fully take advantage of government support policies while also fully reviewing the status quo of their own companies, under the guidance of professional organizations, develop a reasonable transformation and upgrading strategy.

Pan Xianming, general manager of the Hong Kong Productivity Council's Mainland business, said: "(Transition and upgrading) has many different modules. For example, human capital, its own productivity, or (production management) process, all have different points. It depends on him which one to choose. The biggest sustainable competitiveness is to develop in this area, so in fact, companies should go and see for themselves where their strengths are. From this point of departure, do not do everything in one go, but in the end it is the same. Can't do it."