Friends to a well-known domestic appliance chain living museum to buy computer-specific mouse pad, checkout, the clerk asked to provide the full name and telephone number, and that this is the provisions of the store invoice, in fact, consumer law or Industry practice, there is no such rule or common practice, the greater possibility is that enterprises through the invoicing of this channel, hoping to collect customer customer information in more detail in order to establish a VIP customer database for the enterprise to further expand Marketing accumulates some customer resources. Retail stores do this, painstakingly and well-arranged, if the customer is not very vigilant, should not refuse such a request. However, the reason why friends are not willing to provide detailed information to businesses, not afraid of telephone interference is another reason. In the process of buying a mouse pad, mouse pad varieties are very few, only two. If you deduct that Mickey Mouse cartoon pattern, only one can choose between the mouse and the mouse pad of the product ratio is 70: 1, every 70 mouse can only choose a mouse pad to match! ! Even if this one product, the price tag on the origin also made a mistake, made in China as a mark of German imports, the most terrible is the color of a serious imbalance, leaving only two colors, light pink and aqua blue, aqua blue The last one left, a lot of are light pink, bright pink mouse pad is unsalable, but the absence of the color replenishment. Even if the water blue becomes the only choice, the color is subdued, as the consumable of the computer office, it is easy to dirty. Customers have to ask if this material mouse pad can be cleaned, the sales staff can not reply. Customers in the shopping process of the variety of goods, origin, color and other aspects of the views made on-site sales staff did not give a positive response, there is no record or reflect to the company, which is the customer's advice did not cause the store's attention, Shopping guide staff is concerned about your checkout quickly to reach sales. In this way, even if the customer for information, become a VIP member, to themselves what role? In addition to accept the promotional information made by businesses, I am afraid there is no other role. Where exactly do retailers want to improve their operations? What links should be reached with customers in the benign interaction? Is under the collection of customer VIP information, or to improve the structure of their products and customer service? Throughout the many domestic retail businesses, most of them are more lack of interactive communication with customers, or a serious lack of first-line approach to collect direct customer advice and channels, this is not the Purchasing Guide problem, should be caused by the defects of store management. This author believes that Japan's Jusco company practices worth learning from, in the store's home page has a customer message on this section, all customers are free to leave a message, there are specialized managers follow-up response, and is a forum, all Message and reply, no matter positive or negative, all undoubtedly demonstrated in the forum, that is, responsible for the customer, but also to their own spur. Message above not only the customer written service attitude complaints, but also ask when to do specials, ask what brand of goods are sold, ask whether there is a situation that can be returned, and based on the customer's previous shopping experience, Suggest new products to the merchants, and even follow-up the out-of-specs of some merchants for a long time. Such an interactive platform can be said to strengthen the exchange of information and emotional communication with customers. Retail itself is an absolute consumer-centric industry, it should be customer-oriented, depending on the market. Before the appliance business service approach, very strongly reflect the style of service I respect, business-oriented, although this idea is not necessarily advocated by the business, or written on the wall, but the actual results So, there is still a long way to go before we can say "it's easy to do difficult", give up self-interests, take customers as an example. Attention to customer feedback, not just retail businesses, but also the operation of apparel brands, in fact, the views and feedback of some opinions of customers, some of the time for brand development even brought huge differences surprising. A region has formal wear women's brand A brand and B brand. A positioning of the two brands are basically 1200-1500 yuan, A brand in 2-3 years of operation, has always attached great importance to the feedback of customer feedback, especially the importance of the views of the old customers, constantly guided according to customer guidance Brand research and development, style correction, etc., so customers can see the A brand, the proportion of very formal uniform-style clothing has less than 10%, but to a personalized, casual dress style in high-end women's clothing, And has been sought after by all the old customers and loyalty. Even now, every time shopping, the terminal staff will take the initiative to require regular customers to develop the current style, fabric, shape and so on, and these comments can also be promptly prompt feedback to the company level. The brand B, due to the relatively closed culture, even though there may be some customers to make suggestions, did not arouse the management and marketing attention, more adhere to the company's past practices, the bottleneck in the development of the brand. Similarly similar to the market, the same similar consumer positioning, the same is the same market changes to respond to two different results of the brand, from the active interaction of the consumer market, from the highly respected consumers, the difference Different. To do business, to do marketing or to do the market, the essence of the market is a exchange between "goods and the RMB", in fact, is the exchange of the interactive value between "brand and customer." The development of any brand must have consumer support, must pay attention to changes in consumer shopping needs, as well as consumer trends in the future may be shopping. This is especially true in the fashion consumer goods sector. , The trend of consumer aesthetics changes a direct impact on the choice of clothing style, which is the biggest brand of apparel brand management risks and challenges! In this concept, it is deadly to insist on being too self-conscious, ignoring the feelings and changes of consumers, and not improving the business line according to the demands of markets and consumers. To do business, to do marketing, and to be a market is better than doing scientific research. Scientific research is confronted with the truth. What we pursue is a scientific method. As long as the goal of truth is unchanged, perseverance and persistence are met, brilliant achievements can finally be achieved. However, this academic perseverance, academic perseverance in the end is regarded as taboo in business. Yikeweizun, is not just reflected in the slogan. If it is the way in front of household appliances, whether it is VIP card, or Gold Silver, are mere formality. More customer information database in vain. "Love customers, do not be too fond of yourself", brands and businesses are not too obsessed with some of their own ideas, customer-based, Yikeweizun really is the supreme service principle of the retail market, but also the retail market Marketing first. Otherwise, having a word in the philosophical circle is very much thought-provoking: the philosophy of thinking for others is the highest philosophy of life in the world. Here I extend him: "Philosophy for customers, is the highest marketing philosophy in the business!" Spiderman Box,Spiderman Tool Box,Outdoor Adventure Activity Tool Box,Activity Tool Box Artistar , http://www.cn-artistar.com
ECA Women Yikeweizun guide the development of fashion brands