The end of the Seventh Shenzhen International Brand Underwear Fair ended almost a month, joined Love yarn baby brand underwear agents multiply, along the way, Love yarn baby secret of success where? Love yarn baby what's unique? With questions, the reporter went to Shenzhen busy interviewed Love yarn baby brand founder - Love yarn clothing group executive director and director of marketing Mr. Zou Jifu. Reporter: Zou Dong, I heard that Love yarn Group to participate in the Seventh Shenzhen International brand underwear show received a great, you think Love yarn Baby win where? Zou Jifu: Participate in the Seventh Shenzhen International Brand Underwear Fair for Love yarn group is indeed not small harvest, exhibitors of the 28 Love yarn baby debut, have produced a sensational effect, has attracted the franchisee and media reporter's attention, the intention More than 20 franchisees, has now signed a contract with 10 franchisees, that is, now joined the love yarn Baby Tel is one after another, franchisees more than 40% over the same period last year. Love yarn baby is popular, it is because of its brand differentiation. Due to prevalence of plagiarism underwear industry, led to the same style underwear market, too much fabric, due to lack of personality, it is difficult to attract the attention of consumers. Love yarn baby in the material and style on the upgrade and innovation. The first on the fabric with "will breathe" green fabric, built-in memory alloy ring, the United States military products, Love yarn exclusive introduction, memory alloy steel ring has a strong memory function, close to body temperature can be self-recovery form, with super Strong elasticity, soft and not deformed, help to lift loose sagging breasts, so that the chest firmer. Followed by the use of memory alloy ring, so bra thin, soft, comfortable, zero compression of the breast, not only to help women build 窈 窕 build, but also can prevent a variety of breast diseases. Love yarn brand difference between the baby just with the pursuit of modern women's pursuit of beautiful and healthy fit, which may be Love yarn baby popular important reason. Reporter: Love yarn baby suitable for consumer groups and women of different ages wear? Price positioning how? Zou Ji Fu: Love yarn baby brand positioning in the 18-55 age group of women. Whether it is the development of girls, or mothers and the need to shape the beauty of women, are suitable for love yarn baby underwear, both self-cultivation and health, to help create the perfect body instantly beauty women. Price positioning is in the high-end, generally between 200-500 yuan, so that consumers enjoy the brand bra brought value-added experience. Reporter: It is understood that joining the love yarn baby do not need a penny of the initial fee, in 2012 this policy is there any change? Zou Jifu: From 2011 onwards, Love yarn Baby adopted a zero initial fee policy, this year is still continuing this policy, exempt from the initial fee is conducive to attracting small investors, lack of funds, allowing them to shop easily, to achieve the dream of entrepreneurship. Love yarn baby to build a century-old brand, can not focus on the immediate interests, but should look further ahead. Reporter: Recently, Love yarn group in branding what are the new action? Zou Jifu: In the brand promotion will take three measures, one is to step up brand awareness, Love yarn baby TV commercials will be broadcast in the country a number of television stations; the second is to focus on cultivating outstanding franchisees, from quantity to quality Type change. The third is to increase the intensity of network publicity, and regularly release news to the online media. In particular, relying on major portals for publicity to further enhance brand awareness. Reporter: It is understood that China's regulatory underwear industry is called the gold industry, Zou Dong what's this view? Zou Jifu: In recent years, China's adjustment underwear has emerged as one of the most rapidly growing industries in the garment sector. China's underwear market has more than 800 billion in sales, Body sculpting underwear will account for more than 50 billion share, where there is a woman, there will be a market in China, there are more than 500 million women need to wear underwear, so the Chinese underwear market Broad prospects, is a veritable gold industry. So to speak, ambitious how big the market is. With the increasing awareness of modern women's aesthetic and health, they pay more attention to beauty and health, learn to care for themselves and pursue a healthy and elegant lifestyle. Therefore, underwear with high quality, professional design and price-friendly will surely win more market share. Reporter: Sincerely wish Love yarn baby brand more and more brilliant. Due to the time, this interview arrived here, very grateful to Zou Dong busy schedule to accept the visit! Zou Ji Fu: You 're welcome, thank you! 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Love yarn Zou Ji Fu: How ambitious, how much the market