Economic ebb, sports shoes ashore

The economic crisis has changed the lifestyle of European and American citizens. They can’t buy or buy, they don’t buy it, they have to buy it, they buy it cheaply, they visit the high-end shopping malls, they go out to eat less, and even more, they even go to the bathroom. Also reduced. Kimberly-Clark, the US parent company of toilet paper brand Andrex, said that sales of toilet paper in the UK are declining. The company said: "This can be said to be unheard of." In the face of the economic crisis, people have lived up to their purses to live, so as to seek food there is no panic.

Not only ordinary people, even the British Prince Charles and the couple under the impact of the global economic crisis, the days are also tight. According to the British "Daily Mail" report, Charles and his wife Camilla both wear old clothes while visiting Hereford Cathedral. Camilla's coat was worn by a media flash in 2007, and Charles's jacket was at least six years old. The frills were off the line.

Consumers tighten their belts to live, which can make some manufacturers guilty. Consumers do not consume, and who sells their products? As a result, some companies have watched the sales of products "fly three thousand feet." Many companies can not help but ask: The economic crisis, what do consumers buy?

Before answering this question, we first look at the performance of Chinese sports and casual shoes brands. The performance of Delphi, Li Ning and Anta has risen to the fore, and has risen against the trend.

Nowadays, consumers are willing to buy sports shoes. We have also found that many people now wear sports shoes. There are fewer people wearing leather shoes and there is a big trend of “wearing sports shoes all over the streets.” What are the reasons?

We studied a set of data: People's lifestyles will change after the Olympics. One of the changes was the increase in the number of people wearing casual clothes and the increase in the number of people wearing sports shoes. This is a phenomenon that has occurred in countries around the world that have hosted the Olympic Games, including South Korea, Australia, Spain, and Greece. So we call it the "sports shoes" effect.

Moreover, during the economic recession, people's demand for sports shoes will also increase. In the past, when the economy was booming, everyone wore shoes to work. When the economy is in recession, the outdoor leisure industry, household industry and other industries will increase, which will drive consumer spending on sports shoes. According to a survey in the United Kingdom, the more economic crisis, the more people want to walk in nature, and besides, they are more willing to use this rare time to regain the friendship and affection that they have neglected. When going outdoors, of course, you can no longer wear leather shoes. At the same time, data from a telephone consulting service company shows that the economic crisis has reduced the purchase of senior men's clothing consumers by 8% and the search for second-hand stores by 299%. At the same time, there are fewer people who drive and want to buy more bicycles. 97%; 27% more trains, and 5% less airline tickets. There is also a clear change, that is to find a karaoke consultation phone, 97% more than in previous years. It can be seen that the economic crisis has led people to favor high-quality and inexpensive goods. At the same time, using entertainment to offset the pressure brought about by the crisis has become a new choice for people. Therefore, it is logical to wear casual sports shoes that are not expensive to entertain.

The economic crisis has changed people’s lifestyles and also changed people’s consumption choices. If we see people wearing sports shoes on their feet on the street someday, we would not be surprised.

In fact, even without the impact of the economic crisis, with the improvement of people's quality of life, sports and leisure shoes will become a fashion boom because it represents a successful and leisure lifestyle. At present, there is a new method of choosing mates among women. Within a minute, they can determine whether the man in front of them is the Prince Charming in their dreams. All this is done by looking at the shoes worn on the feet of men. definite. The men who love to wear black shoes are mostly macho. This type of man, if he is used to wearing his orthodox black shoes for vacations or appointments, you must be mentally prepared. He must be absolutely generous. Manism tends to be, and his mother's opinion is very important. He has a set of principles for dealing with others and he will never change because of you. The other is men who love to wear casual shoes. This type of man pays attention to leisure life and quality of life. It is a regular planner in life. When you date him, you can feel that he is a very considerate lover, gentle and courteous, humorous and humorous. In people's eyes, wearing shoes may mean running and fighting, while wearing sports and leisure shoes represent casual, comfortable and know how to enjoy life.

In addition, wearing sports shoes is really more comfortable than leather shoes. Otherwise, when the cobbler is born, Lincoln wouldn't like to take uncomfortable shoes off and walk barefoot or wearing slippers in the White House. Surprisingly, Khrushchev wouldn't turn his shoes into a prop at the time of the speech. Even at the UN conference, he would still take off and knock at the table; Iraqi reporter Montaz? Zaidi also will not throw his own shoes to President Bush. Just think, if Montaz? Zaidi was wearing a pair of comfortable sneakers at the time. Perhaps he would not be willing to give this "gift" to Bush.

A pair of shoes, a lifestyle, the prospect of Chinese sports casual brand seems to be even brighter. According to the survey, the per capita annual sales of sports shoes in the United States are 4 pairs, while China has 0.8 pairs. If China's per capita annual sports shoes sales reach the level of the United States, Chinese sports shoes brands will have bright prospects!