In 2010, the viscose filament industry faced a major challenge due to a sharp rise in raw material costs. Many companies struggled with unsold inventory and declining sales. However, Hester Company, part of Yibin Siria Group, managed to achieve a remarkable 100% sales performance. By the end of the year, not only did the company exceed its annual profit target of 120 million yuan, but it also reached an all-time high in profitability. In addition, the company made significant progress in process technology and innovation, setting itself apart in a tough market environment.
According to Li Rongling, the Deputy General Manager of Hester Company, the key to their success in 2010 was the business philosophy of “strengthening advantages and ingenious breakthroughs†promoted by Silkia. The company fully embraced the “science, technology, and trade†strategy, focusing on optimizing operations and improving efficiency. At the same time, they leveraged the role of industry associations to implement a lightweight business model, which helped them expand into international markets and reduce pressure from domestic competitors.
Despite the continued difficulties in the viscose filament industry in 2011, with high cashmere prices continuing to erode profit margins for many peers, Hester Company remained confident in achieving its goals for the new year. With the solid foundation built in 2010, the company was well-positioned for growth. It was projected that by the first half of 2011, Siya would reach a production value of 5.5 billion yuan in the viscose industry, marking a significant step toward becoming a “billion-dollar enterprise.†This achievement reflected not just financial success, but also a strong commitment to innovation, strategic planning, and long-term vision.
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