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Home textile industry discount sales gradually entered the peak
As autumn approaches, summer sales promotions have reached their peak. “Home textiles are attracting 2 to 50% more customers,†reported a local journalist after visiting several stores in the city. With the end of the season, promotional activities have intensified, spreading from clothing to home textiles and drawing in more shoppers, including new customers eager to take advantage of the deals.
Many home textile brand stores have set up banners advertising “brand decoration upgrades†and “all items 2 to 5 times off.†According to a sales representative, “The store is preparing for the off-season by updating its look, so we’re running promotions early to capture market share.â€
“Home textiles aren’t just about speed—they’re a full-scale battle for dealers’ marketing skills,†said one industry insider. “Although raw material costs are rising, manufacturers and distributors aren’t afraid to raise prices. However, consumers are hesitant to pay more, so prices are being adjusted carefully.â€
The reporter observed that just a few days ago, many new products were priced between 1,000 to 2,000 yuan, with some even hitting an 8-fold discount. For older models, the promotional efforts are even more intense. Each brand typically has at least one or two models discounted as low as 45%. “A premium bedding set that originally cost over 3,000 yuan is now available for just 1,000 yuan,†said a customer who was shopping for her daughter’s dowry. Although she admitted that the four-season beddings are no longer in vogue, she still plans to buy a few sets for her daughter.