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Home textile industry discount sales gradually entered the peak
As autumn approaches, the summer sales season is reaching its peak. “Home textiles are seeing a 2 to 50% discount,†reported local journalists after visiting several stores and shops in the city. The end-of-season rush has intensified promotional activities, which have now expanded from clothing to home textiles, drawing in more customers and even new shoppers eager to take advantage of the deals.
The new product launches are also accompanied by special promotions. Reporters observed that many home textile brand stores have put up banners advertising “brand decoration upgrades†and “up to 5 times the audience.†A salesperson explained, “We’re preparing for the off-season by updating our store decor, so we’re running promotions early to capture some market share.â€
“Home textiles aren’t just about speed; they’re a full-scale battle for dealers’ marketing skills. Even though raw material costs are rising, manufacturers and distributors aren’t afraid to raise prices, but consumers aren’t willing to pay more. So, prices are being adjusted carefully.†The reporter noted that just a few days ago, new products on display—such as lotus root starch, soybean meal, and pink-colored items—were priced between 1,000 to 2,000 yuan, with some offering discounts of up to 8 times. For older models, the promotions are even more aggressive. Each brand typically has at least one or two items discounted as low as 45%. “A premium bedding set that originally cost over 3,000 yuan is now available for just 1,000 yuan,†said an elderly woman who was shopping for her daughter’s dowry. Although she admitted that the four-season pillowcase isn’t currently in fashion, she still found several options worth buying for her daughter.