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Japanese fashion designer optimistic about the prospects of women's golf wear
In recent years, an increasing number of women have taken up golf, and it seems this elegant sport has remained popular despite the financial downturn. As a result, Japanese designers are now focusing their creativity on women's golf fashion. This year, more than 20 brands have launched stylish collections specifically for female golfers. These versatile, mix-and-match outfits are not only eye-catching but also favored by professional players such as Ai Miyazato, Momoko Ueda, and Sakura Yokomine. Fashion magazines in Japan have even dedicated entire issues to this trend, highlighting its growing popularity.
Kiminori Takeno, president of Blue Crush, explained that the company's goal is to create fashionable yet functional golf attire for young women who love the sport but previously lacked proper formal wear. The designs are lightweight, allowing for easy movement on the course, while still maintaining a strong sense of style that feels almost like high fashion.
We find this trend really exciting. As more and more girls take up golf, we believe the demand for stylish and comfortable golf apparel will continue to rise. It’s not just about performance anymore—it’s about expressing individuality through fashion on the green. This blend of function and flair is what makes the current golfwear revolution so compelling.
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