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Jordan is dissatisfied with endorsement product quality
Because the "flying man" dissatisfaction with the quality of the product repeatedly, Michael - Jordan said that in 2015 will terminate the cooperation with the endorsement brand.
When interviewed by radio, Jordan was asked whether he would produce a re-engraved version of the JORDAN shoes. The "flying man" simply said simply: "From 2015 on, this brand will become history, as to whether I will create another one. Clothing brand, who can say the future of things? But now I want to spare time to spend more time with his wife and a pair of twins."
This year coincided with the 30th anniversary of Jordan's cooperation with the brand. In 30 years, the cooperation brand has launched 28 classic shoes. The company also has many players such as Carmelo Anthony, Chris Paul, Blake Griffin, Jordan. I have also benefited greatly from this cooperation. According to the data provided by Forbes, in 2013, Jordan's income was as much as 90 million US dollars, most of which came from the revenue of this cooperation.
However, the brand has continuously exposed quality problems recently. Not long ago, 76-man Toni Rothten showed a sneaker that hit the bottom of the ball. Ginobili used the sneaker directly before the game. The shoes worn by both men and women are the product of the cooperation brand. A series of quality problems make the “flying people†very dissatisfied, which eventually led to the termination of cooperation.
“I have never actually participated in the sales of shoes, but I think it is still the best shoes. However, in the past few years, there have been many quality problems. This makes me very unhappy. I don’t want to continue this way.†Jordan explained the reasons for the breakup with cooperative brands. It is reported that since his retirement, Jordan has always been concerned about the quality of shoes and often communicated with customers about the quality feedback of the products. As a result, there have been many disputes and disputes with manufacturers.