Meet · Zhuang Rong - Zhuang Rong 2014 autumn and winter new product launch

The      Meet Zhuang Rong

     Meet your own beauty

     [?盅纭?/span>

     You are love

     Let me meet happiness

     Dream of Guanghuali

     Meet Zhuang Rong

     You are an inch of beautiful

     I watch one inch

     【Ceremony】

     Riverside Capital

     day to day

     Bustling still

     You come from the crowd

     Go to yourself

     Meet Zhuang Rong

     You are a landscape

     It is also a mood

     【Night Banquet】

     Beautiful scenery

     Rainbow Interlace

     you are

     The gorgeous night

     But to

     Meet Zhuang Rong

     You are a star

     Willing to live so bright

【Meeting · Zhuangrong】 is the theme of Zhuangrong's Autumn/Winter 2014 collection. It is intended to convey that “you are meeting Zhuangrong and meeting your own beauty”. Therefore, [Meeting Zhuangrong] is divided into a wedding dress, a day dress, and an evening dress. The three parts correspond to women's needs in different situations in life.

     The deep application of Chinese elements is fully reflected in [Meeting with Zhuang Rong], and it stems from the love and understanding of Ms. Zhang Yahua, the founder of the brand, on Chinese traditional culture, regardless of the totem art of ancient ancestors and the twelve chapter patterns in Zhou Li. , or Datang's prosperous pearl pattern... The ancestors of each era have created a precious cultural gems for us to create, but the ancestors of the classics belong to the ancestors of the glory, Ms. Zhang Yahua hopes to make in our time Belongs to our own classic. As a result, “Zhuang Rong”, a refined and elegant Shanghai brand full of Shanghai style, subtly blends “tradition” and “Shanghai style” into one and creates a “Shanghai new classic” concept that belongs to Zhuang Rong.

"The new Shanghai classic" is very modern and very traditional. On the one hand, it reflects the value of tradition itself in tradition; on the other hand, it uses the modern element style of Shanghai style to reinterpret the traditional meaning, and [meeting] is the best of the new Shanghai classics. Interpretation.

The design inspiration of [Meeting Ms. Zhuang Rong] originated from an ancient painting that Ms. Zhang Yahua had seen when she traveled around Europe. The birds of the sky soaring in the sky seemed to be the best wishes and wishes for life. This moving of the United States can not help but let Ms. Zhang Yahua think of the rich and colorful auspicious bird motifs in Chinese traditional culture.

Upon returning to Shanghai, Ms. Zhang Yahua immediately set about the concept design of [Meeting Zhuangrong] and created the whole series: “Long Feng Art”, which symbolizes ultimate dignity and auspiciousness; ” and the three motifs of “birdish flowers and fragrance” that are full of natural interest, combined with the popular animal element styles in recent years, have given a new look to ancient and traditional totem patterns.

The color of 【Meeting · Zhuangrong】 combines the use of “Chinese Traditional Chromatography” with the popular colors in recent years. The “marriage series” uses the transition from nude, pink, and red to the golden color; in the “Urban Series”, it is divided into oranges. The concept of color striking with Peacock Blue and the concept of black gold and blue patterns combine two lines; in the “Night Banquet Series”, it is a stylish combination of blue and green.

In addition to the creation of artistic concepts, Ms. Zhang Yahua ’s requirements for fabrics, patterns, and craftsmanship have always been improving. Therefore, the material selected for [Meeting/Zhuang Rong] is whether silk, leather, velvet, lace for garments, or gold and silver embroidery thread and Yashi crystal for decoration are all emphasized on their quality and origin. In place. On the basis of traditional hand-painted and embroidered craftsmanship, the application of modern decal embroidery is one of the “new classics” of “Meeting and Brilliant”. In addition to this, the style version of [Meeting & Zhuang Rong] is also based on traditional costumes, combined with Western-style plate making technology, adding many highlights.

Former ancestors made their own glory in their time, and what is retained is the classic. We must also make our own glory in our own time. Today's innovation is tomorrow's classic.

Meet Zhuang Rong and meet the new Shanghai classics.