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More than 380 billion brand value! Denpasar "China 500 Most Valuable Brands" 84, red beans what?
On June 22, the 14th "World Brand Conference" sponsored by the international authoritative brand appraisal agency - World Brand Lab was held in Beijing. At the conference, "2017 China 500 Most Valuable Value Brand "analysis report. In this annual report based on financial data, brand intensity and consumer behavior analysis, "Hongdou" brand continued its strong performance, ranking No. 84 in the "Top 500 Brands" and its brand value increased to RMB38,025 million, a year-on-year increase Nearly 7 billion, with China Power Grid, Tencent, Haier and other strong brands together with China's most valuable brand into the top 100 industries. Many red beans in the heart of previous generations were the nurses' shirts worn by the news network presenters in the 1990s. After decades of development, this old brand has not only been buried but has become increasingly young and has been rising year after year. Brand list, some people can not help but ask, red beans, with what? Create a brand has a set of: free advertising and high price advertising silence is gold, for people, is the truth. But on the brand promotion here, but not so good pass. Rome one day can be built, red bean brand value status is not a hundred can be made to let consumers choose you, first of all to remember you, one of the important ways people remember you is - will shout. In 1983, the founder of Hongdou Group, Zhou Yaoting, was in jeopardy. He took over the Hong Kong Knitwear Factory and relied on the unique sense of smell of the entrepreneurs of that era. He firmly believed that to run the factory well, there must be a good product and a good product needs a good " first name". After some hard thinking, from the nearby two millennium red bean tree was inspired, and the Tang Dynasty poet Wang Wei's eternal phrase "Red Bean Health Southland, spring to send a few sticks," also made a free advertising for red beans, red beans The road to brand development is also opened. (1992, "News Network" host wearing "red bean" nurse shirt) 1.6 million in 1989, considered a huge sum of money, right? Red beans can have this share pride, throwing 1.6 million yuan astronomical (then) costs made in CCTV advertising, becoming the first domestic brand into the CCTV advertising clothing! 1992 red bean nurses spread in the country, "News Network" host also put on "red beans" into the studio. Since then, the name of red beans has taken root in the hearts of Chinese people. (CCTV two sets of "endorsement of China's industry," the program, the chairman of Hongdou Group Zhou Haijiang red beans about 60 years of industrial development story) Next, how to make the brand bigger? The practice of red beans is very bold: simply create a brand holiday! Hongdou Group started its Tanabata year in 2001 with its annual brand holiday "Red Tanabata Festival", drawing on its brand heritage from its traditional culture and red bean brand further spread. "Wisdom beans": the experience is not the same Do not change clothes can also try on new clothes, try on your experience yet? In the red bean men's clothing store, a large number of smart products will refresh your shopping experience. Stand in front of the screen, slide by gesture, the machine can sense your needs: "change" on this white dress, try this blue pants ... are immediately able to show the effect on the screen, or even when you turn around , Clothes will follow your portrait go. "The first try of such a product feels very fresh and brings great convenience to the female compatriots who love to go shopping." The customers who are experiencing it are instantly amazed. (Red beans men's clothing store) holographic projection, intelligent robots, smart shelves, intelligent dressing room ... ... a series of smart products, so that each customer can get the digital, personalized shopping experience. At the same time in the store design into a separate entertainment experience area, sub-minute immersive experience to get, service is not a slogan. 60 years gallop apparel industry, refining the red beans on consumer preferences and taste of a sensitive smell, red beans found that Chinese consumers have a strong sense of cost-effective, to experience the quality of products can often get a higher favor. This high-quality experience should be run through all aspects of clothing from production to purchase to logistics to after-sales. At present, the red bean men's smart construction, the establishment of enterprise information flow, capital flow, logistics, work flow in one of the smart platform to promote the company's scientific management, networking and intelligence, and promote the company to "smart to create operations" Business model transformation. It is understood that in August 2016, the controlling subsidiary of Hongdou Group, Jiangsu Hongdou Industry Co., Ltd. ("Hongdoudou", stock code: 600400) successfully issued RMB1.81 billion non-public offering for the construction of "Wisdom Red Bean", 2017 In the year, Hongdou shares will comprehensively promote the project of "wisdom red bean". June 22, according to Hongtou shares released "2017 semi-annual results pre-announcement", Hongtu shares expected to belong to the shareholders of listed companies in 2017 net profit after deducting non-recurring gains and losses increased by 26%, mainly clothing performance growth of. Development of emboldened, more forward momentum, this is 2017 red beans. Build Your Own Brand: A Cut-In for Gaining Value The brand value is the most special part of your business assets. Hongdou Group more and more aware of the corporate brand value is the long-term business owners to have the market-driven core, in recent years, Hongdou Group put forward the "own brand" concept. Hong Haidi Group Chairman Zhou Hai Jiang believes that the market is divided by the brand, the international market is divided in the international brand, the domestic market is divided into domestic brands and international brands. To participate in the international market, Chinese enterprises must have a large number of independent brands. At present, there are "Red Bean" brand "Red Bean Men" "Red Bean Home" "Red Bean Textile" "Little Red Bean Kids" "Yew" "Red Bean Wanghua City" series of chain brands, red beans own brand tree is booming. (Red bean Dengbang "China 500 Most Valuable Brands" 84) Hongdou Group has been insisting on building its own brand of apparel in China for many years. Since 2008, the red bean menswear has undergone a transformation and upgrading process. For this reason, Hongdou Men's Group has introduced world-class design teams and products Planning team, enhance independent research and development capabilities, developed to meet consumer demand for individual shirts, suits, colorful series and other innovative products, "light suit" is one of the new fashion. In this world brand conference, 300 sets of red beans men's sponsor particularly dazzling. Display rack, red beans Men "Everyone has a white shirt," also shows the red bean men's fashion statement this summer. Constantly younger, fashion is more and more consumers feel on the red bean clothing. Closer to the modern fashion design, coupled with the level, peace, civilians, parity of values, so that more and more broad red men's market. It is understood that the World Brand Lab is sponsored by 1999 Nobel Prize laureate in Economics, "Father of Euros," and Robert Mundell, Professor of Columbia University, USA. Its experts and consultants come from Harvard University in the United States, Yale University, Massachusetts Institute of Technology, Stanford University, Oxford University, Cambridge University and other world's top universities, the research results have become an important basis for the evaluation of many enterprises intangible assets.