Professor Wang Xiangsheng expounds the mystery for the "answer"

"Guess" to Hangzhou to open the "answers"

As a conjecture - mystery brand operation consultant, I should be familiar with the situation. The answer has indeed developed rapidly and healthy in the past two years. This should be obvious to all. I have summarized the following main reasons:

First, the mystery has its own new design concept, and it has been very commendable.

We can all clearly feel that the answer has always been to insist on designer original style and persist in personality. He (she) meticulously created a storytelling method to interpret the brand culture. Every season, he has a touching or moving story that allows customers to feel natural, experience pastoral style, express their wisdom and romance in romantic stories. Innocent but yet dignified lady feelings... This is very personal! Personality is often vivid and it is the easiest to remember. It can be said that it is not easy to forget her when he came into contact with the answer brand. This is the answer to the success of the answer. The most valuable thing is that the answer to this distinctive style throughout the various aspects related to it, the store's style of decoration, small jewelry, gifts, etc. are consistent with this style and personality.

Second, the answer team is very good

In today's society, any success is the result of teamwork. The answer is to build a team that is excellent, young, dedicated, diligent, studious and efficient. Wei total in this respect is the work of. Having such a team can create miracles. The answer is actually developed along with the growth of their own team.

The third is the tacit understanding of marketing and design

In many companies, marketing and design often have such conflicts or even conflicts, with a low degree of match; the answer is the opposite, marketing and design with the tacit understanding. The answer adhere to the design of personality, the market must be addressed, "acceptance" of the problem. Although sometimes the marketing department does not understand a particular item of goods, it still resolutely carries out various deductions according to the company's intentions, with a relatively high degree of implementation. The design department also attaches great importance to marketing opinions. It is not surprising that the two wings fly together and work together.

Fourth, sincerely help agents and franchisees to progress and grow together

The answer is very concerned about their own agents and franchisees. They found the key point between commercial interest and sincere cooperation. That is the key point of cooperation. Cooperation is a win-win situation. Therefore, the answer has been really helping the merchants. The merchants have grown up and the answer will grow. This kind of care and help not only manifests in the material, but also in the spiritual concept. Communication, communication, support, and training have been carried out in good faith; and Wei is very familiar with his business situation, through a series of statistics, Analyze and compare.

Fifth, insist on training first

The world’s most advanced companies now use training as an investment rather than an expense. This is a strategic awareness. Can not be trained for training, training can not be more systematic, there must be a plan.

The training involves all aspects of the company, and the answer focuses on internal training. Think of training as an important means of improving the quality of employees, and regard training as the greatest support for agents and franchisees. At each stage of business development, targeted training is conducted on different issues. Adhere to training first, and the diversity of forms, the benefits are many. The answer is an illustration.

Prof. Wang Xiangsheng’s remarks can be said to basically make a “mystery” for the conjecture-research development in recent years.

In the end, he wished that the answer would come in handy, step forward, and go one step further!