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San Gio Italian classic casual cowboy march to China
Breakthrough Summit Forum in Fujian Shishi Manhattan, China United Hotel officially opened its doors. This event marked a significant moment for the European premium denim brand Diligence, which has joined forces with the Italian men’s fashion giant San Gio to make a strong entrance into the Chinese market. Together, they are set to create a new era for San Giorgio, blending tradition with innovation.
The Emperor’s Creator, known for integrating elements of sculpture, painting, architecture, and music into fashion, brings a unique artistic touch to every piece. The brand exudes a subtle design sensibility, artistic depth, and human warmth. Each product is more than just clothing—it's a work of art, embodying classic values, human nature, and a deep sense of creativity that runs through the brand’s core.
In terms of style, the Emperor’s Creator has redefined the cowboy look, making it more refined, fit, and aligned with the characteristics of Chinese men. At the same time, the brand has introduced creative denim patterns inspired by painting and traditional art, bringing these elements to life in a vibrant and expressive way.
According to reports, the brand’s design center is located in Milan, where it closely absorbs the essence of Italian fashion and stays in sync with European trends. In addition, the Emperor’s Creator has established design studios in Hong Kong, Wenzhou, and Guangzhou, allowing them to capture local fashion trends while seamlessly merging international styles with Chinese aesthetics.
Timor, one of the world’s top five denim brands, is famous for infusing music and art into its cowboy designs, earning the nickname "Art Cowboy" across Europe. As two leading European fashion brands, the collaboration between Emperor’s Creator and San Gio is expected not only to accelerate Diligence’s growth in the domestic market but also to provide a fresh perspective on how Chinese men can build and break through their own iconic brands.
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San Gio Italian classic casual cowboy march to China