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Taiwan children's wear brand Li Ying Fang marketing layout of China's successful experience
Taiwan Children's Wear Brand Li Yingfang Taiwan's children's wear brand Li Yingfang Group Lin Taisheng chairman of the Chamber of Commerce in 2011 Business Seminar "Li Ying Fang's experience in China's development" pointed out that the Li-Ying room in the mid-1970s in Taiwan to set up strongholds in Taiwan after a fairly vigorous development, Since 1986, the United States, Indonesia, Thailand and other places set to point layout, from 1992 onwards the mainland market. Due to the considerable scale of operation in Taiwan and the successful and unsuccessful experience in the internationalized layout over the past few years, we must insist that we consult the consulting firm before conducting the establishment of the mainland stronghold, conduct a detailed market investigation and confirm with the local government Act in accordance with local laws and regulations, and according to local norms to establish an accounting system, and the development of Taiwan as the future development prospects of the mainland, so many years of professional, modern management and democratization management, and with the mainland a few years ago to open Taiwan Direct business chain stores. Since December 2005, Li Ying Fang started to set up its first direct store in Shanghai Huaihai Road Commercial Street. At present, over 1000 Li-Ying-Fang establishments have been set up in mainland China and over 300 stores in Taiwan Group business. Lin also pointed out another chairman of the board, the mainland market is very large, low homogeneity around the consumer habits and income differences are very large, all over developed like: back to the past, see the future, showing that from south to north, can operate, can play However, care must be taken not to breach the rules, the contract, the generation, the authority, the lease and the legitimacy of the cooperation should be taken into account. In addition, in brand building, we may consider the principle of complementarity and pluralism and establish the pathways , We must take into account the convenience of the area and the establishment of various types of principles. For this reason, 70% of the franchised stores in the Mainland are directly operated and 30% are franchisees. In addition, in hiring staff, Up and down together, "the staff are welcome to introduce their own staff to apply for work. In addition, Li Ying Fang Group attaches great importance to the overall financial strength and the modernization of the information system management, and to deliver goods to various locations in a timely manner, has also gradually established a modern warehouse logistics system. In mainland China to operate the chain business, in addition to tangible business management skills need to tighten the clock at any time, chairman Lin also pointed out that in 2009 to encourage mainland employees, but also special emphasis on five practice: static, that is, to see any Things first of all must be kept calm; net, do it right, at first time, that is, a deal, not dragons; Habitat, see things, depends on the entire environment, links, not partiality; respect, emphasize mutual respect; mirror, Open-minded review, continue to learn from.