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According to reports, Vanke Fashion Women's suppliers are well-known women's OEM companies, many of whom are Topshop, H&M, ZARA and other well-known brands of service providers. This move aims to ensure the quality of Vanke Women's fashion products and insists on bringing high-quality, high-priced women's new options to users.
Ye Qichen, editor-in-chief of the long-term focus on apparel business, believes that where the guest women's fashion women's clothing meets the needs of women consumers for more collocation and color, it also strengthens the fashion of the customers. He believes that the introduction of fashion women's clothing will help every guest increase their own customer unit price, which is similar to the clothing brand's introduction of sub-brand or different styles of clothing.
In addition, the Tmall that once created the “Double 11†Shopping Festival has also been replaced by the image of traditional brands throwing stocks and Weihuo, and has launched spring new products on the homepage. The categories include men's and women's wear, underwear, shoes and sports brands.
It is worth mentioning that, due to the impact of e-commerce, traditional suppliers are not optimistic about the sales of store counters this year, "suppliers are very cautious, of course, dare not rashly increase prices." Some industry sources said. According to the data from Vanke Eslite, the brand sold VT13 million in 2012, 6.07 million pairs of canvas shoes, 4.94 million shirts and 2.85 million casual pants. The pricing of most of these products is lower than the market price of more than 40% of similar products, and the impact on traditional brands is evident.
Vanke ladies insist fast fashion play to meet more choices
Where the guest launched women's fashion women's clothing to meet the needs of more collocation and color, but also to strengthen the customer in the minds of the fashion.
Recently, the reporter was informed that, unlike in previous years, the traditional enterprise New Year's spring clothing did not show a significant increase. At the same time, the average unit price is rising as new e-commerce companies are pushed at the same time as traditional brands. Vanke said that it has launched more than 20 types of women's new products for 2013 during the week, with an average unit price of nearly 200 yuan. Vanke fashion ladies said that fashion women insist on fast fashion play, plans to update every week, about 20 each time, to ensure that fashion women close to the trend.