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Winner's Apparel 15th Anniversary Brand Concept Show Beauty of the Year
"Clouds want clothes to be able to accommodate." The dream of creating beautiful and graceful attire has been a long-standing aspiration for women across generations. This vision transcends age, and today, mature women—rich in both financial stability and emotional maturity—are reaching the peak of their lives, blossoming into their most confident and radiant selves.
On August 21st, Winners Fashion, a renowned Shenzhen-based women’s clothing company specializing in elegant designs for older women, celebrated its 15th anniversary with a grand event titled “Blossoming the Flourishing World and Blooming Dreams†at Grand Hyatt Shenzhen. The celebration was attended by celebrities, industry leaders, and influencers, including intellectual anchor Soney, idol Peter Ho, and dancer Yang Yang, who joined in the festivities. Supermodels Zhou Weixi and Shan Jingyali led the fashion show, showcasing the brand's latest collections. The venue was transformed into a vibrant garden filled with white roses, orchids, lilies, and hydrangeas, creating a stunning floral backdrop that enveloped guests in beauty.
Ms. Chen Lingmei, Chairman of Winners Apparel, along with Jiang Hengjie, Executive Vice President of the China Garment Association, and supermodels Zhou Weiqi and Shan Jingya, shared insights on the brand’s growth and its journey toward becoming a century-old Chinese women’s fashion icon.
Famous performer He Rundong graced the event, singing two new songs as a special guest. Dancer Yang Yang donated a cherished shawl from his mentor and made a generous donation of 34,000 yuan. He also performed a spectacular segment from "The Forbidden City's Grand Fancy," adding an artistic highlight to the evening.
A special auction took place where 300 attendees collaborated on a large painting, which was later sold for a total of 195,000 yuan. All proceeds were donated to the Winners Huasheng Charity Fund, supporting initiatives for underprivileged children and those suffering from severe illnesses.
At the charity launch ceremony, Chen Dong donated nearly 2.3 million yuan to the "China Women’s Development Foundation Winner-Huasheng Shengnian Charity Fund," aiming to support left-behind children and families in need. Winners Apparel President Ms. Chen Lingmei, along with Jin Run and Jin, officially launched the charity fund alongside He Rundong, marking a significant step forward in the company’s commitment to social responsibility.
This milestone event not only celebrated the brand’s success but also highlighted its dedication to empowering women and giving back to the community.