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Winner's Apparel 15th Anniversary Brand Concept Show Beauty of the Year
"Clouds want clothes to be able to accommodate." The idea of creating beautiful and graceful attire has long been a dream for women, transcending generations. For mature women, this dream has reached its peak—both in terms of financial stability and emotional growth, they are at the height of their lives, blossoming with confidence and style.
On August 21st, Winners Fashion, a renowned Shenzhen-based women's clothing brand specializing in elegant designs for older women, celebrated its 15th anniversary with a grand event titled “Blossoming the Flourishing World and Blooming Dreams†at Grand Hyatt Shenzhen. The celebration was attended by celebrities, influencers, and industry leaders, including intellectual anchor Soney, idol Peter Ho, and dancer Yang Yang, who all made appearances. Supermodels Zhou Weixi and Shan Jingyali showcased the brand’s latest collections, while the venue was transformed into a vibrant floral paradise, filled with white roses, orchids, lilies, and more, offering guests a stunning visual experience.
The event featured performances from famous performer He Rundong, who performed two new songs to celebrate the occasion. Dancer Yang Yang donated a cherished shawl from her mentor and contributed 34,000 yuan to the charity efforts. She also presented a spectacular costume performance titled “The Forbidden City’s Grand Fancy.â€
In addition, the President of Winner Costume, along with other executives, auctioned off oil paintings created by 300 attendees, raising a total of 195,000 yuan, which was donated to the China Women’s Fund and the Huasheng Charity Fund. At the same evening, Chen Dong announced a generous donation of nearly 2.3 million yuan to the “China Women’s Development Foundation Winner-Huasheng Shengnian Charity Fund,†supporting projects aimed at helping left-behind children and those suffering from serious illnesses.
Winner Apparel’s President, Ms. Chen Lingmei, along with Jin Run and Jin, officially launched the charity fund alongside He Rundong, marking a significant step forward in the brand’s commitment to social responsibility and community support.
This milestone event not only highlighted the brand’s artistic vision but also emphasized its dedication to empowering women and making a positive impact on society.