Yalu Group shares "Baiyun Department Store" Xuzhou down jacket battle to upgrade

Yalu Group, known throughout the country for its production of down apparel, invested billions of dollars in shares in Xuzhou Baiyun Shopping Plaza. The signing ceremony was held on October 19 at the 2006 China 9th Xuzhou Investment Fair and Pengzu Culture International Tourism Festival. After the signing ceremony was held, both parties also held the 4th down apparel fair in our city on October 21.

Yalu Group invested hundreds of millions of yuan to participate in the Baiyun Shopping Mall, an old shopping mall in Xuzhou. This cross-industry cooperation in industry and commerce is the first time in our city. The relevant person in charge of the Municipal Bureau of Commerce and Trade stated that the cooperation between Yalu and Baiyun is an innovation in the restructuring of commercial enterprises in our city and is exemplary.

Yalu: Innovating sales channels and exploring diversified development

On the afternoon of October 13, at the Yalu Group headquarters in Taicang, Gu Zhenhua, chairman and president of Yalu Group Co., Ltd., accepted the interview. Speaking of the original intention of this cooperation with Xuzhou Baiyun, Gu Zhenhua said that the first is based on the commercial status of Xuzhou, which has become more and more important as the economic development of Xuzhou, and it has become a real must-see for businessmen. Secondly, Yalu Group has cooperated with Xuzhou Baiyun Shopping Plaza for many years and the business cooperation is very enjoyable. Baiyun Shopping Plaza has a very good sales network, management foundation and talent advantages. Yalu Group's deep cooperation with Xuzhou Baiyun is not only the innovation of Yalu Group's marketing channels, but also the requirement of adapting the company's diversified investment. It is the company's first attempt to invest in the commercial field.

Gu Zhenhua said that after Yalu cooperates with Baiyun, Yalu will gradually increase its capital investment and bring Yalu Group's business philosophy and management model to it, striving to build Yalu Baiyun Shopping Plaza into a brand-new modern commercial enterprise.

Baiyun Department Store: File upgrade requires financial support

Yalu Baiyun Shopping Plaza debuted after October 19. Why choose to cooperate with Yalu Group? What will be the new white cloud? The reporter interviewed Hu Jiaxu, general manager of Baiyun Shopping Plaza.

According to reports, Baiyun shopping plaza has a superior geographical location. After years of development, it has a good brand advantage, management foundation and sales network. However, similar to other large-scale commercial enterprises of the same type in our city, on the one hand, they are faced with the market requirements for upgrading files, and on the other hand, they urgently need the necessary financial support for the strategic development of the company. After many negotiations and communication, Baiyun finally chose Yalu Group, a business partner for many years.

It is reported that the new debut Yalu Baiyun Shopping Plaza is trying its best to hold the fourth down apparel expo in the city and is paying attention to upgrading files. After the introduction of Yalu Group's business philosophy and management model, the company used Yalu Group's investment to make business adjustments to the mall. The newly debuted Yalu Baiyun Shopping Plaza is still a clothing department store. Its operating brand will be mainly mid-range, and it will also operate some mid-to-high-end brands, and is committed to creating a brand-new modern mall.

Bureau of Commerce and Trade: Must Have a Deep Impact on the Business Community in Xuzhou

“The strategic cooperation between Yalu Group and Xuzhou Baiyun is an innovation in the restructuring of commercial enterprises in our city. Successful cooperation between the two parties will have a leading role in the demonstration of commercial enterprises in the city.” Wang Guangxian, director of the Municipal Bureau of Commerce and Commerce, made an assessment of the cooperation between Yalu and Baiyun in an interview with reporters.

When talking about the prospect of cooperation between Yalu Group and Xuzhou Baiyun, Wang Guangxian thinks it is more optimistic. He said that through this strategic alliance of strong alliances, Xuzhou Baiyun can further increase the gold content of the brand, and after easing the constraints of the bottleneck of the enterprise development caused by the lack of funds, through the introduction of Yalu Group's business philosophy and management model, fully Giving full play to the advantages of human resources in Xuzhou Baiyun and integrating Xuzhou Baiyun's sales network and market resources will certainly create a new white cloud.

Wang Guangxian concluded that the strategic cooperation model between Yalu Group and Xuzhou Baiyun will certainly have a profound impact on the city's business community. The well-known domestic manufacturers directly invest in and participate in the city's commercial retail enterprises, realize resource reorganization and strategic cooperation, reduce the company's operating costs, increase economies of scale, and thus achieve the results of a win-win situation among manufacturers, businesses, and consumers.

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Expert opinion: "Forward integration" achieves economies of scale

For this strategic cooperation between Yalu Group and Xuzhou Baiyun, Associate Professor and Ph.D. Liu Yongxin of School of Management of Xuzhou Normal University believes that Yalu Group's investment in the shares of Xuzhou Baiyun has directly involved the retail terminal from the manufacturer and is theoretically known as the "forward one". "Chemical" can reduce operating costs and achieve economies of scale. Although this kind of strategic cooperation is rare, there are also successful examples in the country.
This time, Yalu Group invested in shares of Xuzhou Baiyun, a strong combination, from the brand management can achieve more than one plus one effect.