Zhengzhou pants "three denier"

Once ambiguous, he never gave up dreams and hopes. For many years Zhengzhou's pants have used this mentality to shake the world. On August 19th, the annual meeting of China Trousers Entrepreneurs Council and 100 award presentation ceremony were held in Zhengzhou. At the meeting, passionate leaders in Zhengzhou pants industry announced their future development trends to the outside world.

The achievements of women's trousers The Zhengzhou pants “Sandan” was born at this annual meeting. For the first time, Chinese women's trousers selected the top 100 agents in the Chinese trousers industry. These are from more than 30 cities in Beijing, Shanghai, Tianjin, and Chongqing. Excellent agents, most of them operate Zhengzhou pants.

Zhengzhou pants industry has several thousand companies. From the scale, Mengshuya, Ya Lida and Yiyang are among the top three. "This is the "three-denier" of Zhengzhou's pants." At the meeting, Wang Jun, a well-known personage in the clothing industry, said so.

Since the middle of 2007, under the leadership of the leading brands, Zhengzhou women's trousers have been delaminated by chemical fiber labels, and they have entered the popular direction of leisure and denim. This is the inevitable result of Zhengzhou trousers shaping the brand and moving toward the high end.

Wang Yuehua, deputy mayor of Zhengzhou City, stated that in 2003 Zhengzhou’s women’s trousers industry put forward the slogan “China's pants look at Zhengzhou”. The Zhengzhou Textile Industrial Park opened in 2007 has become the country’s largest and highest-standard service production and processing base. In 2010, Meng Shuya, Duson, Ya Lida, etc. successively obtained the title of well-known Chinese trademarks. In recent years, the apparel industry in Zhengzhou, especially the trousers industry, has developed rapidly and has formed high quality brands represented by Mengshuya, Ya Lida, Duson, Yiyang, etc.

"Hua Dan" goal is to be Henan's "crocodile law"

People who like to buy brand clothing should all know that there are several “crocodile” brands in the world, among which French “crocodile” has the highest gold content. Nowadays, some people in the Zhengzhou pants industry have proposed to do Henan's "crocodile crocodile." He is Chen Yongbin.

As the founder of Mengshuya, Chen Yongbin said, "Falco Crocodile" has been doing T-shirts for 80 years. It is very powerful. There are everything in the store, like coats, bags, shirts, etc. But T-shirts are its mainstay.

"French crocodile" is in a very good position on the men's clothing store floor of high-end shopping malls. Basically, it can be seen at the entrance of stairs. Therefore, high-end department stores want to make their own brand perfect. Basically, they will enter the “crooked crocodile” because it represents a unique business model.

“Pants was a saline-alkali land in the past, and everyone worked together to make it fertile.” Chen Yongbin said that Zhengzhou pants need to grow and advance in order to gain more say in the fashion industry.

Chen Yongbin revealed that they had a big move, that is, in the last two months, they had to organize more than 1,000 channels across the country, replaced many small shops with big ones, and replaced the poorly-located shops with good ones.

"Opening a large store, opening a good shop, and entering the mainstream of the Chinese garment industry." Chen Yongbin said, why should we open a big store? It is to consolidate the status of Zhengzhou pants.

Some people learn that "European pants king" does not diversify the same, Ya Lida's "head" Zhao Sunli also has his own dream, his dream is like "European pants king" Maiya, the price of the product is not cheap, and Do not take a diversified road.

Unlike other Zhengzhou pants brands, Zhao Sunli insisted on doing a single series of products, not taking a diversified road. He said that Louis Vuitton had just started to make leather goods in Paris in 1854. It was only in 1990 that it had access to clothing, shoes, watches, and other products. It took 136 years for its professionalization to begin diversification.

There is also the German Maya, in France, Germany, Italy, the United Kingdom sales are very good, known as the "European pants king" reputation. Its philosophy is to professionally make men's trousers. From 1960 to now, there are no pants and tops, and they are always doing single items. In Zhengzhou Dennis Department Store, the price of each trousers is generally between 1,500 and 1,600 yuan.

Single product pants into the mall, the threshold is high, and some high-end department stores even reject a single product pants, why Maya can occupy the best position? "I want to understand that it is not the mall that rejects the single product, but our single product is not done well and is not strong." Zhao Sunli said frankly that they had been lost and shaken before, but in the end they insisted on this road.

This pants "P3" is very independent "In women's pants, we are 'P3'." Yiyang's owner Liu Tao gave a speech and made everyone laugh. Of course, this "P3" is not dependent on the lives of others, but has an independent Personality and status. Liu Tao said that the development of the enterprise has exceeded his imagination. Today, it has not been thought that a large factory with more than 1,000 workers can be achieved. Today's results have been forced out.

Why is it forced out? Liu Tao explained: “When the goods are just starting to sell, the agents force you to order goods all day long. You cannot increase the workers’ production to meet the needs of the market. When the arrival time is not good, you have workers to raise. , we must continue to find customers to do a good job, it is this step by step slowly out."

Confronted with the confession of three "flowers" in Zhengzhou pants, Wei Lin, director of the Information Center of China Garment Industry Association and vice president of the China Garment Association, said that industrial transfer has become an improbable situation, especially in the garment industry, with conditions and advantages. The area, this time should be self-improvement, should rise, there should be a kind of "my appearance" feeling. In fact, the predecessors of the coastal textile and garment industry are taking such a road. Now that the enterprises in the central and western regions, especially Zhengzhou pants, should have such a spirit, "there are we on stage."