A number of brand-name clothing companies accused of exploding positions

According to reports, the three companies that were exposed at this time were Vanke Eslite, Haijun Family and Metersbonwe. In the event center, Pinghu, everything seemed to remain calm. From the garment factory to the foreign trade shop, they all said that they had not heard of the rumors of the explosion of warehouses. In Shanghai, the franchisees began to sit still...

Garment factory: I never heard of the explosion of the warehouse in Pinghu. The garment factories still operate. However, everyone is worried that it is another theme. "We also did these domestic brands such as Metersbonwe and Vanke Eslite. We haven't heard any rumors of explosions at least here." said a small factory owner in a new position in Pinghu.

What these factories are more worried about is that the foreign trade business is getting worse. In the past few years, whether it is Pinghu or Changshu, Kunshan or even Jinshan, the original prosperous textile industry began to face a heavy foreign trade crisis. The unit of the order was reduced from ten thousand to one thousand. The labor force was not available, and the price of clothes was pressed and pressed again. Many factories have shut down half of their factories and machines. "This year, who has the time to eat inventories? No fool."

Foreign trade shop owner: Really have this matter we have gone to purchase the small shop owner in foreign trade city is most sensitive to the stock of clothes.

However, when you go through the Hui Teng Foreign Trade City, it is difficult to find a few shops selling Fanke, Haishu or Smith Barney. The reporter asked a shop owner who specializes in foreign trade trousers. The owner disdained: “If you really want to sell the goods, we’ll have to restock early.”

Franchisee: We do not intend to continue to sell Metersbonwe!

In Shanghai, in the face of slow-moving rumors, Metersbonwe's franchisees are not surprised at all. "The business is worse than before, we do not want to continue to join, and every season, we must have a box to return." The surnamed Zhao's franchisee from 2005, they began to act for Smith Barney. He admitted that before 2008, this business had made him live a more decent life than his peers. But in recent years, he has barely seen profitable cash in his own account.

According to the 2011 third-quarter annual report of Smith Barney, its off-season clothing inventory has accounted for nearly half of the net assets. Why there is a high inventory, Mr. Zhao gives an analysis from the perspective of franchisees.

Each franchise has its own goods, regardless of the number of orders, the bottom of the goods are produced in advance. “Help you calculate your account. If there were a total of 50 new models in the spring of 2012, each new model will have an average of 3 dimensions, and each size will have 10 pieces of bottom cargo. Together, there will be 1500 pieces of bottom cargo. You think, Shanghai has So many franchise stores, if the bottom goods can not be sold, the original number returned to Smith Barney, how terrible!

E-commerce: Inventories only to prevent rising costs?

In the face of inventory rumors, the explanation given by Vanke is for cost control. “Actually, in order to cope with the increase in garment costs, Vanke also prepared some semi-finished products for direct secondary processing in the future. In addition, some basic sales of daily sales may also be accumulated to increase the responsiveness of online brands' supply chain. ."

But this person in charge also confirmed the existence of "dead inventory." "The fall inventory in 2011 is bound to exist, and it does not need to be avoided. Every company that sells products will have dead inventory. The situation of customers is not as terrible as the internet rumors."