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Aokang hand in hand with the TV brand to start the brand "micro" marketing
Recently, 6 micro-movie videos of "All the Way I Enjoy" series starring Meng Yu, a TV presenter and Yi Pinzhe, a popular female anchor of Zhejiang Satellite TV, triggered an on-demand boom when the major websites were online and attracted audiences Broad resonance and interest. "I enjoy all the way" is the advertising slogan of Aokang shoes, Meng Fei is Aokang's spokesperson. Relevant 6 "Micro Motion Picture" videos are sponsored by Aokang. It is understood that this is the first shoe Wenzhou Wenzhou use "micro-film" this emerging approach to brand marketing. In these six videos, Meng Fei and Yi Yi respectively used their own stories to explain the optimistic and positive life aesthetics with the power of model. "Entrance to the exam, worked as porters, did the printing workers, TV station for many years do odd jobs ... ..." Anyone can not imagine, as the gold medal hosted by Jiangsu Satellite TV Meng Fei, had such a period of "repeated defeats War "experience. Speaking of past events, Meng non-joke said: "With this portrait, after the" art of life, "please do not have to go." For Aokang film "micro-film," Aokang brand promotion headquarters Jiang Yihan said she was more willing to This video is seen as a "viral video," its most important feature is the rich emotional appeal, in a short time to stimulate positive emotions and achieve a resonance. "We do not promote the product itself, just to convey a spirit of an idea, interpretation of our brand culture." This video is mainly for young people, because they are more able to accept this form of marketing, the brand can be achieved by brand marketing purpose. The industry believes that brand companies through this "viral" video marketing brand, on the one hand is the target consumer groups "fragmented" makes the company choose to transfer part of the brand marketing to the network to reflect, on the other hand is also a brand marketing Trend of development, because this form of communication than ordinary TV ads simple and crude pursuit of the behavior of the product image, to achieve more publicity effect, and this will undoubtedly boost the "Micro Film" in the brand marketing boom, triggering A "micro-marketing" strategy.