Adidas Creates 7 Million Football Myths with Euro Cup

If the England team defeated Italy in the early morning of June 25, two famous sports brands, Nike and Adidas, will each have two sponsored teams entering the European Cup semi-finals this year.

However, the German and Spanish teams sponsored by adidas adidas are still the favourites to win the European Cup. It seems that Adidas adidas is more likely to get more business opportunities from the European Cup once again.

A few days ago, adidas adidas company announced that its "Tango 12" football designed for this year's European Cup, currently sold more than 7 million, more than its previous European Cup game sales.

Adidas expects this year's sales of football products to reach 1.6 billion euros, which exceeds the level of sales of the football category of 1.3 billion euros during the 2008 European Cup and is expected to surpass the 2010 World Cup sales record of 1.5 billion euros.

Looking at Adidas on the field, the "European Cup" has always been one of the shortest ways for Adidas to improve its performance.

During the European Championships in 2004, Adidas adidas sold more than 1.3 million participating national team uniforms and more than 1.2 million items that had been authorized by the 2004 European Cup. In 2008, sales of adidas football products increased by more than 50% year-on-year.

Due to investing heavily in tapping the business opportunities contained in the European Cup, World Cup and other football games, Adidas has benefited from maintaining and increasing its market share in football products. In the European market, the market share of Adidas football products increased from 38% in 2006 to 40% in 2007. In Germany and North America, Adidas has a market share of more than 50%, ahead of rivals such as Nike Nike.

Adidas stated that Adidas’s football advantage has been clearly confirmed at the beginning of this year, with football category sales increased by 23% in the first quarter of 2012; and Adidas Poland has also achieved the European Cup in its host country. The good start, sales increased by 50% in the first quarter.