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Announced: Shenzhen women's clothing to the sunrise industry zone
The 9th China (Shenzhen) International Branded Apparel Fashion Fair was bustling with activity and gradually came to an end, yet the creativity, vibrancy, and fashion sense of Shenzhen's women's wear left a lasting impression. During the cordial exchanges of the clothing business on August 6th and 7th, a delegation led by Chen Dapeng, Vice President of the China Garment Association, visited several renowned women's wear enterprises in Shenzhen, including Oriental Plaza Fashion Co., Ltd., Song Lixi Clothing Industry Co., Ltd., Masi Feier Fashion Co., Ltd., Winner Apparel Co., Ltd., and Arts Fashion Group. They aimed to gain insight into the efforts and visions driving Shenzhen's women's fashion and creativity.
In the heart of Futian District, Luo Bu, Chief Designer at Opal Lanu Women's Wear, showcased the brand’s clothing collection located on the first floor, highlighting pieces crafted by himself and his design team. Luo Zheng, the first Chinese women's brand designer to showcase at New York Fashion Week, is also the first Shenzhen-based fashion designer to receive the Golden Medal, the highest honor in Chinese design. Her work has earned praise from luminaries such as Madame Pompidou. This accolade stands out in China's garment industry, yet Luo Zheng is not alone in Shenzhen's vibrant fashion scene. Brands like "Embry," "Tien Ti Nu," "Song Li Si," "Fien Di," "Yi Hui Hui," "Masi Fei Er," "Ai Te Ai Ai," "Shadow Children," "God's Will," "City Ladies," "Gelan Lan," and "Ladies House" have amassed a significant following in the city.
Since the reform and opening-up, Shenzhen, thanks to its geographical proximity to Hong Kong, has drawn numerous foreign women's brands for OEM production. This has endowed the city with a strong capacity to absorb and adapt global trends. Today, Shenzhen's fashion remains stylish and diverse, maintaining its competitive edge in the national women's market. However, challenges remain, such as the low proportion of independent brands, difficulty in establishing brand recognition in North China, Northeast China, and East China, and the absence of internationally recognized brands. Historically, Shenzhen's women's enterprises have struggled individually, lacking a core cultural brand identity and industrial clustering advantages, which have diminished their influence in the national women's market.
In response, the Shenzhen municipal government conducted a thorough review of the historical accumulation and strengths/weaknesses of the women's wear industry. They proposed taking the lead in creating a regional women's brand in the country, aiming to establish "the capital of design." Shenzhen invited branding experts to collaborate with over 100 prominent women's brands, including Song Lixi, Love Special Love, Art of the Flowers, Ladies House, France Lu Yi Na, Opal Lannu, and others, to shape the Shenzhen fashion lady regional brand. Based on this, six key reports were drafted, such as the "Feasibility Report on Creating a Regional Women's Brand in Shenzhen" and the "Overall Development Plan for Regional Women's Apparel Brands in Shenzhen from 2008 to 2012." The goal is to transform Shenzhen from the "Capital of China's Fashion Ladies" into the "Shenzhen • Asia-Pacific Fashion Women's Capital" within 20-30 years, placing it among the world's leading women's fashion cities. This aspiration has become the dream of women in Shenzhen.
Creative ideas are flourishing in Shenzhen. From Opal Lanu to Song Lixi, from Mafi Er to the Art of Flowers, the Winner, all began with design. Luo Zheng, having received countless awards including the China's Top Ten Designers First Place, the China Top Ten Designer Professional Award, and the China Best Women's Design Award, is also the first recipient of the Connaught Chinese Designer Platinum Award from the Emperor Card Group and the prestigious Asia Fashion Design Award from the French Louis Vuitton Group's Hennessy. Designer Zhu Chonglian of Masi Feier sparked another wave of fashion enthusiasm in the industry. Yi Hui Hui, Chief Designer of Fish Culture, has also gained popularity through her floral designs. These brands introduce 2,000 to 3,000 new models annually, showcasing a robust design force that serves as the foundation for brand expansion.
Luo Zheng emphasized that Chinese fashion brands must follow international trends but, after over a decade of learning and self-reflection, she realized that Eastern elements hold the most elemental charm and resonate globally. Chinese designers adeptly incorporate these elements into their work. Zhao Hui Chau shares this perspective, drawing much of her inspiration from Eastern motifs. She even led her team to study in Jingdezhen multiple times for inspiration. President Du Yuzhou agrees, noting that Shenzhen serves as China's gateway to the world. While designers are receptive to foreign influences, it is the East that best allows China's brands to differentiate themselves internationally and establish distinct identities. This preference for Eastern elements reflects a growing self-awareness among Chinese fashion designers. When they truly embrace their unique cultural essence and apply it in design, the possibilities for fashion concepts become immense.
President Du Yuzhou further stressed that regardless of design style or creativity, the ultimate goal should be to enrich life through clothing culture, bringing beauty to everyday existence rather than alienating the public.
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