[China Glass Network] In the minds of many SMEs, network promotion is a very burning behavior. At present, SMEs are in a difficult transition stage, and reducing costs is a prerequisite for overcoming all difficulties. Therefore, how to reduce the cost of network promotion, seek greater benefits, and lower costs are the goals pursued by many companies.
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According to statistics, China’s SMEs now exceed 8 million. How can such a large group adapt to the big environment of network marketing and get more economical and better enterprise promotion effect? ​​Below, the author introduces five skills to reduce the network marketing cost of small and medium-sized enterprises.
Establish a corporate website
The corporate website is the main tool for us to promote the enterprise, and it is the basic course for network promotion.
The promotion of corporate website requirements can be modified anytime and anywhere according to the needs of the market and the company itself, and the professional shackles should be removed, so that non-technical personnel can also modify the updates in time to better meet the requirements of search engines and markets. . The station building program is preferably static, which is beneficial for search engines to include and rank. If the website building program does not meet the requirements of the search engine, it is very disadvantageous when doing search engine promotion. In terms of enterprise establishment, the function of the world factory network is very powerful, not only convenient, but more importantly, it provides this service free of charge, greatly reducing the network promotion cost of small and medium-sized enterprises, and its operation is also simple and fast, even if you are a rookie. no need to worry.
Optimize website keywords
According to the keyword optimization principle of the website, it is easy to optimize from easy to difficult, so that the keywords can achieve good rankings in search engines such as Baidu and Google, thus achieving the goal of passively bringing customers.
Open a corporate news channel
Do not underestimate the corporate news, many companies have seriously ignored this aspect when doing promotion, and believe that corporate news does not help much. In fact, opening a news channel and guaranteeing a daily update will not only accumulate popularity for your business station, attract industry users, enhance the stickiness of the website, but more importantly, help improve and improve the search engine results of the website. . Of course, the key is to strictly control the cost of the content and its updates, and try to use the news channel of the portal to reprint. In the enterprise website building template of the world factory network, enterprise news is a very important part. After registering as a corporate member, it can publish corporate news online, which is convenient to operate and is of great significance to the promotion of enterprise enterprise stations.
Add a friendship link
The friendship link here refers to the website outside the industry where the website is not directly related to the content of the website. Such link exchange can filter users to each other, which is worth considering, but it should be noted that the other important partners must not be mixed in the website. On the above, should be treated differently, if necessary, drop-down menus, sub-pages, etc.
Mail promotion
Mail promotion is a way that can't be ignored in the promotion of small and medium-sized enterprises, but there are many places to pay attention to in specific operations. The more important thing is that you can't mess with the purpose. Once you are blocked by the mail server, it is very passive. E-mail promotion is committed to perseverance, and must not be abandoned because of a little effect.
With the development of the Internet and e-commerce, the thresholds and costs of promotion will be lower and lower, and the promotion will become more and more convenient. In the process of enterprise promotion, the direction that can't be lost is to find out its own market position, and it can be achieved in order to achieve twice the result with half the effort.
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Five tips for SMEs to reduce network promotion costs