Recently, Love yarn apparel group by Shenzhen Wo song Enterprise Management Consulting Co., Ltd. acquired the news, like a long wings spread in the network, has aroused the media and industry concerns and hot. Recently, the reporter went into Love yarn clothing group and found everything here is so calm, calm things like nothing happened. Love yarn Group official told reporters that the industry generally believe Love yarn group in China's health-adjusted underwear industry leader in the brand has become a Wo song strategy in a pawn, in fact, the situation is not the case. Wo song purchase love yarn can also be understood as powerful combination, mutual benefit and win-win cooperation. The acquisition of Love yarn group marks the development of cross-border development of Wo song, Wo song and love yarn relationship is on an equal footing, to discuss big plans, there is no one who pawn, who by the mercy, after all, former chairman of Love yarn Zou Jifu is China's adjustment Underwear Godfather, its professional designers are one of the country's experts, their use of color science, ergonomics, design, designed bra fashion, comfortable, the atmosphere, the market reacted well, I believe the attachment of yarn business intelligence , We will achieve a win-win situation. Love yarn Group, Zou Jifu, director of marketing told reporters that after the financial crisis, any one brand expansion have been overshadowed by more uncertainties, Love yarn was acquired Woori just to maintain the expansion of local brands and speed up and enhance the brand Comprehensive competitiveness, so that in the fierce competition in the market remain invincible. With the previous underwear industry acquisition case is different, Love yarn is not acquired by its peers, Wo song is a retail consulting company, not the world. Wo song as the domestic top retail business think tank specialists, just took over the business Love yarn showed superior business intelligence, through the existing resources of Love yarn Group integration, to improve the joining policy, the Love yarn Group The steady growth of sales performance, showing a good momentum of development, which is my favorite as the founder of Love yarn group to see, and I very much admire Miss Deng Yu-ming and she led the excellent team. It is understood that the Wo song after the acquisition of Love yarn, Love yarn group under the four underwear brand Love yarn Baby, Bai You Ti and other underwear brand's joining policy has undergone changes, not only do not accept the initial fee, free gift packs and notebooks Computers, computers installed Love yarn Group's stocking platform, franchisees only need to sit at home, the mouse gently select the stock, manufacturers will be the goods to the hands of franchisees, do not have to worry about, even without any experience Novice can easily shop. Write here, the reporter remembered a few years ago, Changhong Electric has acquired Meiling Electric, Meiling Electric now the brand has disappeared in this world, so that Meiling Electric old staff feel very sad. So Love yarn Baby this brand will also disappear like Meiling appliances in the consumer's perspective? On this issue, Ms. Deng Yu Ming, Chairman of Love yarn Group, said that I can guarantee that we will continue to use this brand of Love yarn because the market value of this brand is immeasurable and its low position in the hearts of hundreds of millions of women can not be shaken To give up this brand is equal from scratch, I will not do that. According to industry insider revealed, Love yarn group expansion pace too large in recent years, it is too tired, it needs to think of such a think tank as Wo song. Of course, as Love yarn, this merger is not futile, at present, Love yarn group even more powerful, sales and brand influence soared. A group of data is particularly worthy of consideration of domestic local brands, mergers and acquisitions in the luxury goods industry, the market value of the acquirer increased by 1% on average, and the market value of the acquirer increased by 4% on average. For mergers and acquisitions other than the luxury goods industry, the market value of the acquirer often In response, the acquiree's market capitalization rose by an average of 10%. In this sense, we are still optimistic about the acquisition of Love yarn.
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Love yarn apparel group was acquired, the performance is on the rise