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Japanese fashion designer optimistic about the prospects of women's golf wear>
More and more women are taking up golf, and it seems this elegant sport has remained popular despite the financial downturn. In response, Japanese designers have started focusing on creating stylish golf apparel for women. This year alone, over 20 brands have launched collections specifically tailored for female golfers. These versatile, mix-and-match outfits are not only eye-catching but also loved by professional players like Ai Miyazato, Momoko Ueda, and Sakura Yokomine. Fashion magazines in Japan have even dedicated special features to this trend, making it a real phenomenon.
Kiminori Takeno, president of Blue Crush, explained that their goal is to provide young women who love golf with formal yet fashionable attire that they previously lacked. The clothing is lightweight, allowing for easy movement on the course, while still maintaining a strong sense of style that blends sportiness with fashion. We find this trend fascinating, and we believe that as more women take up golf, the demand for stylish golf wear will continue to grow, leading to increased sales in the future. It's not just about functionality anymore—it's about making a statement on the green.