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Masa Maso Gets Millions of Dollars to Venture on Unique Online Marketing
Since the second half of this year, the online fashion industry has experienced rapid and intense growth, with numerous venture capital firms pouring investments into this promising sector. According to recent reports, Masa Maso, a well-known premium online clothing brand, has successfully raised nearly $10 million in its first round of funding, led by Sequoia Capital—the world's largest venture capital firm.
Sequoia Capital, founded in 1972, has a long history of backing tech giants like Apple, Cisco, Oracle, Google, and PayPal. The firm established its China fund in 2005, managing over $1 billion in assets. It has invested in a range of high-growth companies across both technology and traditional industries, including companies that have successfully gone public in the U.S., Hong Kong, and mainland China. Its latest investment in an online fashion company highlights the growing interest in the e-commerce apparel space.
Masa Maso was launched in September 2008, during the global financial crisis. Despite the challenging economic climate, the brand focused on high-end men’s wear and quickly gained market share through superior design, quality, and customer service. Today, it holds the second-largest position in the e-commerce men’s clothing market.
The company’s leadership team is a blend of digital expertise and traditional fashion experience. Zhang Shuluo, the chairman, previously worked at Sina and brings deep knowledge of internet marketing, data analysis, and CRM. Sun Hong, the CEO, comes from Wacker, one of China’s top menswear brands, with over a decade of experience in traditional apparel. The two are classmates at China Europe International Business School, aligning their management philosophies and enabling a seamless integration of e-commerce and traditional retail.
Additionally, CTO Ji Bin, who once served as CTO at a Sina subsidiary, adds technical strength to the team. This strong and complementary team structure caught the attention of Sequoia Capital, which saw great potential in Masa Maso’s business model.
Sun Hong emphasizes that fashion is an experiential purchase. By leveraging the Internet for direct-to-consumer sales, Masa Maso reduces channel and inventory costs, allowing it to offer high-quality products at more competitive prices. “While our prices may seem high online, our designs, materials, and craftsmanship are comparable to those of top-tier brands—yet priced at just one-third of the same line,†he explains. As the initial excitement around online shopping fades, product quality and brand reputation become key differentiators.
Masa Maso has broken the stereotype that e-commerce can only sell low-cost items. By introducing premium menswear to the online space, it has captured consumer interest and achieved market success. This strategy not only sets it apart but also attracted further investment, supporting its long-term growth.
Sun Qian, representing Sequoia Capital, noted that the firm chose Masa Maso due to its strong team, deep understanding of both the internet and traditional retail, and clear vision for the future of e-commerce. He emphasized that while many companies have entered the online fashion space, few have effectively integrated both models. Those that do will have a better chance of long-term success.
Zhang Shuluo expressed his satisfaction with the investment from Sequoia Capital, stating that it reflects confidence in the company’s business model and team. The partnership brings not only financial resources but also strategic guidance and industry connections, helping Masa Maso expand its product offerings and enhance customer experience. The company aims to continue delivering stylish, high-quality clothing with exceptional service.