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Masa Maso Gets Millions of Dollars to Venture on Unique Online Marketing
Since the second half of this year, the online fashion industry has experienced rapid and intense growth, drawing significant attention from venture capital firms. Recently, it was reported that Masa Maso, a prominent high-end online apparel brand, has successfully secured its first round of funding, raising nearly $10 million. The lead investor is Sequoia Capital, one of the world’s most influential venture capital firms.
Founded in 1972, Sequoia Capital has a long history of investing in groundbreaking companies such as Apple, Cisco, Oracle, Google, and PayPal. Its China fund, established in 2005, manages over $1 billion and has supported numerous high-growth enterprises across both technology and traditional sectors. Companies like Think Innovation, Peak Sports, Nocon Pharmaceuticals, and Focus Technology have achieved successful listings thanks to their strategic investments. With this new funding, Sequoia Capital is clearly showing strong confidence in the potential of the online fashion industry.
Masa Maso was launched in September 2008, during the global financial crisis. Despite the challenging economic climate, the brand took a bold approach by focusing on premium men's wear. Through superior design, quality, and customer service, it quickly became one of the top players in the e-commerce men’s clothing market.
The company’s leadership team brings a unique blend of digital expertise and traditional retail experience. Chairman Zhang Shuluo, a former executive at Sina, has deep knowledge of internet marketing, data analytics, and user behavior. General Manager Sun Hong, who comes from Wacker, one of China’s leading menswear brands, has over a decade of experience in the traditional clothing sector. Together, they combine internet innovation with industry wisdom, creating a powerful synergy between the digital and physical worlds.
CTO Ji Bin, another key founder, previously worked at Sina.com. This strong and complementary team was one of the main reasons why Sequoia Capital chose to invest in Masa Maso. As Sun Hong explained, the Internet allows for direct-to-consumer sales, significantly reducing channel and inventory costs. This enables the brand to offer high-quality products at more competitive prices than traditional retailers.
While many e-commerce platforms focus on low-cost items, Masa Maso has taken a different path by bringing premium menswear into the online space. This strategy has been well-received by consumers, proving that mid-to-high-end clothing can thrive in the digital marketplace. The recent funding not only supports the company’s growth but also reinforces its position as a leader in the evolving fashion industry.
Sun Qian, representing Sequoia Capital, emphasized that Masa Maso stands out due to its strong team and deep understanding of both the internet and traditional business models. While many companies have entered the e-commerce space, few have managed to integrate the two effectively. Only those that fully leverage the strengths of both formats can achieve long-term success.
Zhang Shuluo expressed his satisfaction with the investment from Sequoia Capital, which validates the company’s business model and growth trajectory. The partnership will bring not only financial resources but also valuable management insights and industry connections. Looking ahead, Masa Maso aims to expand its product range, enhance its designs, and provide an even better shopping experience for its customers.