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Sportswear brand MAIA ACTIVE's new high-strength anti-shock sports underwear "Wind Tunnel Cup" is launched
Recently, MAIA ACTIVE, a sportswear brand tailored specifically for Asian women (with a store size of around 100-150 square meters and ranked among the top 100 emerging brands in 2022, including representative locations like the Shanghai Jing'an Kerry Centre), unveiled a groundbreaking new product – the "Wind Tunnel Cup." This high-intensity anti-shock sports bra represents a significant leap forward compared to traditional sports bras. Developed in MAIAACTIVE’s own Sports Technology R&D Lab, MAIALAB, the "Wind Tunnel Cup" is uniquely crafted to cater to the distinct breast shape characteristics of Asian women.
Unlike conventional sports bras, the "Wind Tunnel Cup" combines the innovative features of the brand's iconic first-generation product, such as the front zipper for effortless on-and-off wear, with the "Unplugged Bra," which received rave reviews last year for its seamless integration. This design ensures comfort and convenience, addressing one of the most common frustrations associated with sports bras. Additionally, the "Wind Tunnel Cup" boasts a triple-supported shock-absorbing structure within its cup, featuring a thousand-hole wind tunnel layer that significantly reduces chest movement during exercise. Paired with TurboWick moisture-wicking and quick-drying technology, it creates a sweat-guiding channel that keeps the wearer dry and comfortable, even during intense workouts.
MAIA ACTIVE remains steadfast in its mission to provide superior sports experiences for Asian women. Each year, the brand conducts extensive user surveys, engaging over 10,000 female participants. These surveys reveal that as women’s fitness awareness grows, many have transitioned from beginner to more professional fitness routines, making high-intensity training a staple. The "Wind Tunnel Cup" addresses this need with its advanced shock-absorbing structure, reducing overall chest movement by approximately 28% and longitudinal movement by about 33.5%, surpassing the standard shock absorption rate of 25% for high-intensity sports bras.
For Asian women, whose breast anatomy tends to be flatter and lower than that of Western counterparts, MAIA ACTIVE has designed an integrated cup with gradient zoning support. This innovative approach increases thickness on the lower and outer sections of the cup, lifting and gathering the bust naturally without applying pressure. The upper portion of the cup is thinner, providing additional support for fuller figures while maintaining a comfortable fit. The result is a shock-absorbing design that evenly distributes force, preventing bounce while avoiding pressure on the chest.
In terms of functionality, the "Wind Tunnel Cup" excels with its breathability, thanks to the thousand-hole wind tunnel layer and TurboWick technology. Its breathability rating is seven times higher than the GB/T5453-1997 standard, ensuring a fresh and dry feel even during strenuous summer workouts. Moreover, the hollowed-out design reduces the cup's weight by approximately 50%, resulting in a featherlight 130g (varies slightly depending on size), allowing women to move freely and comfortably during exercise.
While the "Wind Tunnel Cup" sets a new benchmark in sports bras, other fashion trends are also capturing attention. From autumnal down jackets paired with shark pants and dad Shoes to elegant workplace accessories like Klein Blue accents, there's plenty to explore. As seasons change, versatile styles like trousers with moral training or timeless pieces like a sheepskin hat continue to resonate. For those looking to embrace this year’s trends, consider bold yet classic combinations that blend comfort with style.
In essence, the "Wind Tunnel Cup" not only enhances athletic performance but also reflects MAIA ACTIVE’s commitment to understanding and celebrating the unique needs of Asian women. Whether you're a fitness enthusiast or simply seeking stylish yet practical attire, these innovations are redefining what it means to be active and chic.