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Sportswear brand MAIA ACTIVE's new high-strength anti-shock sports underwear "Wind Tunnel Cup" is launched
MAIA ACTIVE, a sportswear brand tailored specifically for Asian women (with stores typically ranging from 100-150 square meters), recently introduced its latest high-strength anti-shock sports bra—the "Wind Tunnel Cup." Unlike conventional high-intensity sports bras, the "Wind Tunnel Cup" has been uniquely developed by MAIAACTIVE's Sports Technology R&D Lab, MAIALAB, taking into account the specific breast shapes of Asian women. This innovative bra not only retains the brand’s signature “front-zip†instant-on/off feature, similar to its first-generation star product, but also incorporates the “unplugged BRA†integrated cup concept, which was highly praised when launched last year. This design truly addresses the hassle of putting on and taking off bras.
The "Wind Tunnel Cup" features a thousand-hole wind tunnel layer inside the cup, along with a triple-supported shock-absorption structure that significantly reduces chest movement during exercise. Combined with TurboWick moisture-wicking and quick-drying technology, it creates a sweat-guiding channel that minimizes stickiness and discomfort during intense workouts. This ensures MAIAGIRLS, those passionate about sports, enjoy a more comfortable and enjoyable fitness experience, allowing more Asian women to embrace the beauty of exercise.
MAIA ACTIVE's new high-strength anti-shock sports bra, the "Wind Tunnel Cup," is now available.
High-Powered Shock Absorption That Exceeds Expectations
MAIA ACTIVE remains dedicated to enhancing the sports experiences of Asian women. Conducting annual user surveys with nearly 10,000 female participants, the brand discovered that as women’s fitness awareness grows, many have moved from beginner to more professional levels. High-intensity training has become a weekly staple for numerous women. During such rigorous workouts, even women with smaller busts experience noticeable chest movement. Prolonged movement can lead to potential damage, making high-strength anti-shock sports bras essential. The newly launched "Wind Tunnel Cup" employs a triple-supported shock-absorbing structure. Motion Capture tests indicate that compared to regular bras, the "Wind Tunnel Cup" reduces overall chest movement by approximately 28% and longitudinal movement by around 33.5%, surpassing the industry standard of 25% shock absorption for high-intensity sports bras. This design offers a more stable and secure experience for women committed to intense training.
"Wind Tunnel Cup" Features Triple-Supported Shock-Absorption Structure
Customized for Asian Women’s Breasts: Zonal Support Without Pressure
As a brand focused exclusively on Asian women, MAIA ACTIVE has consistently studied the unique physical characteristics of Asian women since its inception. On average, Asian women have larger busts with a lower height compared to their Western counterparts, resulting in a flatter appearance. To provide a superior sports and comfort experience, MAIA ACTIVE designed an integrated cup with gradient zoning support. The bottom and outer sections of the cup are thicker, naturally lifting and gathering the chest without applying pressure. The upper part of the cup transitions smoothly and thinly, aiding in full support. The bra fits snugly yet comfortably, ensuring no empty spaces or excessive pressure. This gradient zoning support enhances shock absorption while maintaining a pressure-free fit.
Integrated Cups Designed Specifically for Asian Women
Breathability Meets Comfort: Stay Dry While You Sweat
In addition to superior shock protection, the "Wind Tunnel Cup" boasts excellent breathability. With its thousand-hole wind tunnel layer (various-sized holes fluctuate) and TurboWick moisture-wicking and quick-drying technology, the bra achieves a breathability level seven times higher than the GB/T5453-1997 standard. Even during heavy perspiration in warmer months, it allows moisture to evaporate quickly, keeping you dry and comfortable during workouts. Additionally, compared to solid cotton cups, the "Wind Tunnel Cup" reduces cup weight by about 50%, weighing just 130 grams (weight varies slightly depending on size). This lightweight design enables seamless movement and a stress-free experience during intense training.
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