Often see the sisters in the group asked how to join the underwear brand, how the brand, the brand belongs to a few brands, that brand positioning and so on. Today we send a knowledge of universal stickers, you see posts are supported ah. However, the development of China's underwear industry, but 20 years time, is a fast-growing, promising industry, is more profitable, lower threshold, less risky industries. See you around the underwear shop is also open more and more, but very well-known brand is really a few ... The choice of brand There are a lot of skills, because the choice of brand is directly related to whether the franchise can be long-term development, the general principle is to find a better strength in the market influential underwear company. Now the market is divided into three categories of brands: first-line, second-tier, third-tier brands: First of all, for the first-line underwear brand : that is, high-end brands, higher retail prices, joining the higher conditions, the first purchase and joining a total of about 100000. First-line brand prices, distribution areas, major brands, consumer groups to talk about here, the mainstream product price between 100-300, suitable for higher consumption levels of large and medium-sized cities, more well-known brands are: Embry, Manifen, Diana, etc., these brands are generally located in a second-tier cities, shopping malls, chains and so on. Second, the second-tier underwear brand : that mid-range brand, the first purchase and joining a total of 50,000 or so. Distribution areas and well-known brands: product positioning for the 80-200 between the mainstream price of bra in the 80-150, the price of underwear many people can accept. Finally, the third-line underwear brand : that is, higher than the market flow of a grade, according to the brand operation, lower product prices, sales, bra mainstream price 48-68 yuan. Shopkeepers need some skills in the choice of brand, you can push the main products and complementary products, which is the legendary combination store. The combination of these two methods have some say, for an example, if you want to do second-tier brands, the first main push products: due to consider well-known brands often out of stock in the high season, purely run a brand store risk, For example, some brands mainly produce body underwear or basic underwear, pajamas, product categories are relatively simple, but the shop to the different needs of customers, if only a brand, the product is relatively monotonous, relatively large profit risk, each brand has Own characteristics and advantages, choose a different brand to open underwear combination shop, product categories, prices, styles, etc. can complement each other, is equal to the combination of strengths, help to increase store turnover and reduce business risk. Guangdong Feige Clothing Co., Ltd Bess Finig investment policy: http:// Website: http: // Headquarters Address: Yuexiu District, Guangzhou City, Guangdong Province, Dongshankou Hequ West Road on the 7th floor, 2nd floor, full-floor Beijing Branch: S233-1,2 South Section, Blue Fort International Center, Chaoyang District, Beijing Free advice hotline:
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Beth Fitz teach you how to choose lingerie brand to join