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"Exception" brand women through the design touch the soul
The World Design Congress, often referred to as the "Design Olympics," made its debut in Beijing, China, from October 26 to 30, 2009. Known for its global influence and prestige, this event brought together leading designers, thinkers, and innovators to explore the role of design in shaping a more just and harmonious world. In the context of the [XIN-Letter] initiative, the congress aimed to highlight the value of design and address key challenges facing the industry today.
As a representative of China's fashion design scene, the brand "Exceptions" was honored to be invited to participate in the special theme exhibition titled "Design Productivity." For over a decade, "Exceptions" has remained committed to a cultural and aesthetic approach rooted in Eastern philosophy, striving to create and promote contemporary life art that resonates with modern values.
This year’s exhibition, under the theme "Design Touching the Heart," focused on uncovering the deep emotional connections between design and people, while also exploring the long-term sustainable value of brands and businesses. The exhibition took place at the China Art Museum, opening on the evening of October 26, 2009, and ran through November 9.
In addition to the exhibition, Ma Ke, the artistic director of "Exceptions," a well-known Hong Kong artist, and an art consultant for the brand, was also invited to attend the World Design Conference. She delivered a speech at the General Assembly Forum on October 28, sharing her insights, thoughts, and feelings about design with hundreds of international designers and industry experts. Her participation highlighted the growing influence of Chinese design on the global stage and reinforced the importance of cultural expression in the evolving field of design.