In the post-crisis era, where will Liubian companies go?

Speaking of Liubian Crafts exports, we all invariably think of Shandong Liubian. Yes, Linyi, Linyi, and Luancheng in Shandong are the regions where China's Liubian handicrafts are exported. However, in recent years, with the impact of the global financial crisis, the demand in foreign markets has changed significantly. What should our company of Liubian do?

Difficulties faced by the exports of the Liubian industry 1 The unemployment rate in the traditional market is still at a high level, and the recovery in external demand is still slow. Although the world economy is slowly recovering, the high unemployment rate in Europe and the United States continues to restrain consumer demand for Liubian Crafts. The Fed predicts that in 2010, the U.S. unemployment rate will continue to be maintained between 9.3% and 9.7%, and it is expected that it will decrease to about 8% by 2012, well above the normal range of 5% to 6%. The overall weakness of personal consumption is short-term. It is difficult to improve within.

2 Increase in production costs The spring of 2010 saw a labor shortage caused by labor shortages encountered by Liubian companies. The potential appreciation pressure exerted on the Liubian export enterprises and the continuous increase in the prices of raw materials for Liubian. All of these factors have caused many Liubian manufacturers to relocate from the Guangdong region of our country to countries with lower labor costs, such as Vietnam and India. All kinds of pressure have dampened the price advantage of Liubian companies in China.

3 The export products are still based on OEM, lack of independent brands and a complete industrial chain. China is a big producer of willow weaving, lacking large-scale producers of willow weaving, lacking Liubian development talent, and lack of brand effect is the biggest problem.

How to use e-commerce for Liuzhou companies to get overseas orders?

To establish the overseas reputation of Liubian companies:

The Internet is an investment mode in which Chinese companies go overseas and establish a low-risk, high-return rate of reputation. There are three methods that can be used: search engine optimization, paid search advertising, and affiliate marketing to establish consumer awareness of products and brands.

1 Optimize the related website of the product to the top position in the search result list through search engine optimization, making it easier for target consumers to find your product.

2The Google AdWords visitors are usually potential consumers who have a very clear willingness to buy, but are not general purpose information viewers.

3 Affiliate marketing is an online marketing method that pays for marketing effects and can effectively extend the sales channels of online sales websites.

Establish overseas recognition of Liubian companies:

In order to gain in-depth understanding of customers, we must adopt localization strategies, apply for local domain names to establish product websites that meet the target consumers' browsing habits, and interact with target consumers via e-mail.

1 Apply for a localized domain name to increase the speed of user access, increase the credibility of the site and increase customer conversion rate;

2 In the construction of the website, the web design meets the browsing habits of customers, strengthens background functions, and improves the customer experience. Real-time monitoring of website security, timely handling of downtime, and effective prevention of hacker attacks.

3 E-mail marketing is one of the most respected and most traditional marketing methods in E-commerce in Europe and the United States. In 2009, U.S. e-mail marketing received a US$43.61 return on investment. Well-designed e-mails attract users to open the site, access the site through links on the e-mail, and e-mail can also track customer visits on the site, and set up conversions to calculate e-mail delivery rates, open rates, click-through rates, and order conversion rates. Evaluate the effect.

Establishing an overseas brand reputation for Liubian companies In the brand management stage, the relationship with consumer life is more emphasized, and subtle influences on target customers. The foreign SNS websites such as Facebook, Twitter, and youtube have profoundly affected the lives of a generation. Marketing and promotion based on the SNS platform have gradually become a trend. At the same time, combined with soft media propaganda in traditional media, the brand's reputation will be consolidated.