99click will help the company to win the market competition

In recent years, China's online advertising revenue has shown a steady growth trend. In the first half of 2009, the market size increased by 2.9 percentage points year-on-year to reach 8.35 billion yuan. Both consumer electronics and service-based online advertising showed a trend of increasing volume, with an average growth rate of 84.5 and 86.2%. With the rapid growth of the online advertising market, the value and utility brought by online advertising is becoming more and more important.

The demand for customized network analysis services is undoubtedly obvious. While achieving a large coverage of the target audience through Internet advertising, the precise positioning of online advertising and audience segmentation are more important to influence the effectiveness of network marketing (ROI). The core link. At present, China's online advertising market mainly presents two major characteristics: on the one hand, the concentration of corporate placement is high, and the top 50 advertisers have a share of about 46.2%; on the other hand, the share of small and medium-sized advertisers is relatively high. Less, traditional companies are too cautious about online marketing and online sales, and generally take a wait-and-see attitude. The existence of this phenomenon also makes the Chinese online advertising market still have a large room for expansion in terms of ideas and market models.

The root cause is that, as a new form of media, the online marketing platform has great differences in media characteristics and traditional media, so it is more difficult to track, measure, analyze and evaluate the behavior of the target audience. Therefore, it will inevitably lead many traditional companies that want to try online advertising. At the same time, due to the existence of click fraud, false effects, low conversion rate, etc., the owners who have never tried online marketing promotion are discouraged.

With the increasing role and status of online marketing, the market is calling for a marketing model that has real promotion value. Under the premise of meeting the advertiser's cost requirements, the target audience's communication effect is ensured, and the interests are greatly increased. The media monitoring means is used to achieve the better balance between the target audience coverage and the cost input; thus helping the traditional advertisers solve the current dilemma. Dilemma. As a result, the demand for customized web analytics services has gradually begun to emerge.

Internet marketing analysis experts are more professional. In fact, using the online advertising performance monitoring system SiteFlow provided by Internet marketing analysis service expert 99click, you can keep track of the effective clicks that each delivery website brings to yourself, and the click rate and arrival rate of the advertisements. The hop rate is used for multi-dimensional advertising evaluation statistic statistics to identify false clicks and invalid clicks. Based on the results of the trial test and the evaluation of the effectiveness of the advertisements, the company can re-adjust the media portfolio, abandon the websites with serious problems and the poorly-performing websites, and increase the amount of those websites. Through the monitoring and analysis of the SiteFlow system, the adjusted media mix produced good advertising results, and the advertising investment return rate of Jinpai Company increased by an average of 50%.

Secondly, after establishing the correct media combination and absorbing a large number of target audiences to come to their own websites, enterprises can observe the data monitored by SiteFlow in real time, and understand the number of audiences, the website access path of the audience, and the stay time of the audience on the target page. data. Through the integration and analysis of these data, the company website and event pages have been further optimized to fully attract the attention of the audience.

Integrate with the third-party monitoring advertising effect monitoring data and website monitoring data provided by SiteFlow. On the one hand, it has an intuitive understanding of the selection and combination of network media, forming a personalized network media list suitable for itself, on the other hand, utilizing The SiteFlow system monitors the effectiveness of online marketing, which is equivalent to conducting a comprehensive survey of its target audience, and has a clear understanding of the needs and opinions of the entire market.