Clothing e-commerce is an inevitable trend

Clothing e-commerce is an inevitable trend

It is understood that in all the current e-commerce, clothing e-commerce is a single show, the growth rate is encouraging, the upward momentum is more robust. At present, there are several venture capital funds in-depth involvement, such as Younger, good news birds and other well-known domestic garment enterprises bigwigs have gearing up to raise funds to organize troops ready to quickly follow up. Small and medium-sized second-tier well-known brand because of its rapid changes, the younger members of the company, to quickly change to meet the development of e-commerce have been great achievements, such as Rong Yue Loyer clothing, has long been to catch the clothing e-commerce shuttle, Development is booming. The entire apparel industry seems to be subject to the vibrations brought by e-commerce, entered an unprecedented information technology, networking process. Expected in the next year, clothing e-commerce is likely to get a major breakthrough in the explosive period of rapid growth. With the deepening of the network, popularization and opening up, with the technical means greatly enhanced, the clothing e-commerce market growth rate far beyond the imagination of people. At the same time, a large number of pioneers in the e-commerce industry have spared no effort to cultivate the market. Through the guidance of consumers' consumption thinking and consumption habits, websites vigorously enhance the user experience and constantly launch new products that meet the needs of users so that the difference between online shopping and online shopping Getting smaller and smaller, and even achieved some aspects beyond. Today, the field of clothing e-commerce has entered a period of rapid growth, and gradually detonated the epidemic, becoming the new darling of urban white-collar consumer. Why clothing e-commerce so hot? In the end what is the reason leading to the clothing industry giants have stepped into this area to the Nuggets? Which in the end how much business opportunities are hidden? First, the international trend first look at a set of data. iResearch According to the "2006 Internet Shopping Survey" published by the Korea Statistics Office, iResearch found that the online shopping transactions in Korea in 2006 were $ 14.17 billion, of which the trading value of apparel products surpassed food by 1.49 billion yuan US dollar, an increase of 49.8% over 2005. Findings from several UK institutions show that compared with the rest of Europe, online shoppers in Britain account for the highest proportion of the population with the fastest growth rate. As early as 2003, online shopping accounted for 10% of total retail sales in the UK. Last year, the online shopping market grew by as much as 55%. It is estimated that online sales in 2009 will reach 80 billion pounds. Market capacity is huge. According to market research firm ForresterResearch forecast, due to increased online usage, increased trust in online shopping, preferential policies for consumers, especially women use the Internet to online clothing sales continue to increase, the US clothing e-commerce products to maintain this year Continuous growth. It is estimated that in 2007 the amount of network sales in the United States will reach as high as 22.1 billion U.S. dollars, up 21% over 2006, ranking first in apparel e-commerce. Nowadays in the developed countries in Europe and the United States, due to the maturity and standardization of the B2C market, most residents have the experience of purchasing clothes through the Internet. According to statistics, apparel e-commerce top5 top e-commerce field, and the rapid development momentum, has become the forefront of consumer trends. The Chinese market is not inferior to that in Europe and the United States, but the current development is obviously lagging behind the international market. Through the comparative analysis of domestic and foreign markets, we can find that apparel e-commerce can definitely be regarded as a blue ocean in the field of apparel and there is huge room for appreciation. As the depths of the Red Sea among the traditional garment enterprises, the face of such a blank market, it is no surprise. Second, the user needs is the command of some of the pioneers of the market ignited the star of clothing e-commerce fire, Liaoyuan trend rapid combustion to the entire industry. The rapid development of e-commerce to traditional clothing enterprises feel the direct threat, virtually robbed the future of the mainstream market. Especially the brand of clothing, hoping to face the urban white-collar workers with spending power, but white-collar groups because of the fast-paced life, almost all day soaking in the network, and rarely have time to patronize the traditional stores. Garment enterprises in the face of major user groups work habits a major change in lifestyle, almost lost the core competitiveness. The result of this is to lose the future. Faced with such a situation, the best way for garment enterprises is not to evade, but to take a positive attitude to participate in the party may explore the law to regain the existing market share. On the other hand, the forerunner is not perfect, can not fully meet the needs of users. For example, some e-commerce website clothing quality has been criticized, there are some sites selling varieties too single and so on. For users, a single brand, a single species can not meet their own comprehensive one-stop shopping needs. Internet users thirst for brand stores and calls for more and more intense. Then Internet users in the online shopping process what kind of psychological needs? First, quality assurance clothing, people buy assured; Second, the rich variety of varieties, for the user to choose the bigger the better, allowing users to purchase process There is a sense of accomplishment; Third, do not worry about aftermarket, with delivery convenience. The three problems are solved, the door to e-commerce is opened. From the user's point of view to think, no matter what kind of clothing site, the ultimate goal is to meet the market, focusing on user needs for further development, made highly relevant products and users, will it be possible to win the favor of users. Third, the era of staking a circle Who can win Although the prospects for apparel e-commerce was widely optimistic, but there is no one to be the boss of the market, there are many intermediate business opportunities. Happy Valley Rodeo era, who can ultimately win it? For now, both the Youngor goodwill birds and other brands, or Yue Yue Loyer such more powerful second-tier brands, traditional clothing enterprises to test the water network marketing, not the industry optimistic Is an important reason is that any one of the traditional garment manufacturers accumulated through years has established a huge marketing channels, and network marketing and existing channels will inevitably have a huge conflict of interest, this contradiction between traditional clothing enterprises in a short period of time There is no solution at all. This problem is not resolved, it is difficult to network marketing on a large scale, will naturally affect consumer behavior. Brand apparel business has a misunderstanding that clothing e-commerce but the venue from the store into a network, in fact, this is very inaccurate. Network marketing, brand management, online promotion, logistics and distribution and a series of problems need to be addressed. Therefore, the network marketing is not simply selling clothes online, especially for the brand, the network brand, brand network is an inevitable choice. Happy Valley era, there are funds available to get the first mover advantage, but the starting does not mean that the market fully in their hands. Really able to win in the market, nothing more than capital, talent and other indicators of the comprehensive contest.