Convergence Brand Wins the World Together--"BBLLUUEE Powder Blue Wardrobe" Held in China Department Store Industry (Shenzhen) Forum

On July 9th, the "BBLLUUEE Pink Blue Wardrobe" organized by the Shenzhen Garment Industry Association and the China Apparel News Service, the China Department Store Business Association and the Shenzhen Blue Cloth Wardrobe Garment Co., Ltd. will hold 7 On the 9th of the month, it was held in Shenzhen Convention and Exhibition Center. At that time, the main leaders of the nearly 100 member companies of the China Association of Commerce Department Stores will gather in Shenzhen to launch a series of colorful exchange activities with apparel brands.

As the key authoritative summit in the field of China's commercial channels in 2010, the summit focused on the theme of “winning channels and brands” to discuss the consumption and apparel markets after the financial crisis, and the rapid integration of the world economy and the Chinese domestic market. Under the background of rapid internationalization, when the Chinese domestic market has become an arena for many international first-, second-, and even third-tier clothing brands and many foreign-funded department stores to jointly nugging gold, as China’s own indigenous brands, including clothing brands and department store brands, how Jointly explore the way out, seek breakthroughs and upgrades.

In fact, the topic discussed in this summit and the problems it has caused have now reached a high level of concern.

At present, from the perspective of the department store industry, with the full liberalization of the Chinese retail market, many foreign retail department stores have rushed around in major cities in China. Their appearance has caused a great impact on the operation of local traditional department stores. Formed a considerable competitive pressure.

Under such circumstances, how local department stores can innovate and how to improve their operating standards, so that they can really compete with the international department stores in the local market and consolidate their status has become a very important issue.

If we look at China's overall business environment, whether it is a department store company or a clothing brand enterprise, under the conditions of such fierce competition, the root of the problem lies in how to “build the core competitiveness of independent brands” and “strong alliances. "The proposition.

Under this proposition, for the department store industry, whether it needs to be considered from the long-term development, it is necessary to use a scientific measurement system to measure the brand, and it is necessary to give the local brand a certain degree of development opportunities and space, not just blindly. "Chongyang" has repeatedly cleared local brands in order to introduce international brands; as a clothing brand, how to formulate the correct brand strategy in the new consumption era, so as to create a better operating performance for department stores and win the real favor of department stores And their own right to speak. These issues worth pondering will be discussed at the summit.

The general manager of the summit's title-name unit, Shenzhen Pink Cloth Wardrobe Co., Ltd., and Li Fengyue, one of the guests present at the summit, expressed that: Many domestic women's brands currently have no better than-international brands in terms of the efficiency ratios created at commercial sites. However, in many cases, shopping malls do not measure domestic brands from a professional perspective. Whenever there are new international brands, it is unfair to transfer the position of domestic brands to the corners or even to clear the market. If China wants to have its own right to speak in the world fashion system, China’s business must win the brand of its own brand if it wants to eventually win the core competitiveness and win the respect of the world. In this sense, Chinese department stores should give more opportunities to local brands. Of course, department store operations also have their own difficulties. As a clothing brand, they must constantly improve themselves.

In addition to the dialogue, the summit also took advantage of the power of the media, the department store apparel brand CEOs in the form of joint meetings and social networking to highlight the exchanges between department stores and apparel, carry out high-end series of fashion cultural events, and publicize and promote Shenzhen apparel brands. The fashion women's brand allows the department store industry to better understand the advantages and characteristics of the Shenzhen women's brand, and lay the foundation for future business cooperation in manufacturing opportunities.