Yohji Yamamoto will open men's wear show to expand the Chinese market

After the bankruptcy in October last year, Mr. Yohji Yamamoto returned to his hometown of Tokyo, Japan, to hold his own fashion show. This is the first time in more than 20 years that Mr. Yamamoto has returned to Japan's Kaixiu. About 3,200 people came to watch the performance that night.

The venue is located at the stadium of the 1964 Olympic Games. Many Japanese celebrities and designers came to watch. Mr. Yamamoto has repeatedly stated that he is committed to the development of high-quality clothing and that he now has certain ideas for fast fashion. He said that the financial turmoil has not hindered his creativity, and he has been looking for better partners.

The designer himself also indicated that he had missed the Tokyo Fashion Show for nearly 20 years. He hopes that The Men's fashion will spark sparks. The conference has enabled models of different generations, and there is also a large span in the overall profile and details of this series of costumes. Designers embody the overall sense of blackness and looseness in this collection by penetrating blue, red and khaki fake designs in the costumes. The use of a large number of drape-like designs and tie-in layers reflects the consistent design spirit of Yohji Yamamoto. We can clearly feel the relaxed and lively atmosphere of this show. The models walked on T stage with great strides and a natural smile on their faces. The crowd was crowded with stadiums. This was the return of the designer Yohji Yamamoto.

Mr. Yamamoto said that he has not decided whether he will do the next season's fashion show in Tokyo, but he promised that the brand will continue to develop in Paris. And Mr. Yamamoto said that for future brand planning, he wants to shift the focus to China, and China has become a hot spot for building its Asian flagship store. Other emerging markets India, Brazil and Russia are also the target markets for him to expand his business.