Nanfang Daily (Reporter / Hao Jinpeng) On November 16, 2013, the apparel brand micro-marketing Humen Summit was held in Longquan International Hotel. He Xianwei, deputy director of Industry Innovation Office of China Textile Information Center, Chen Yongdong, former channel director of Jingdong Mall, Beijing) Science and Technology Co., Ltd. Jiao Hongyu, director of public relations department, the Chinese clothing cloud platform founder Xu Bin, Jeanswest Fashion (China) Co., Ltd. International Promotion Director Xie Zhijun and many other experts, scholars and industry elites jointly pulse clothing brand micro-marketing. EMINU ( according to Mino) apparel as a visit to Dongguan's only local apparel brands, but also with the micro-marketing in-depth discussion. The company is located in: Service enterprises into the era of micro-marketing Relevant data show that in 2012 China's online shopping accounted for 6.20% of national retail sales, apparel online shopping accounted for about 24% of all online shopping. With the rapid development of the mobile Internet economy, the traditional marketing model is experiencing unprecedented challenges. With the rapid development of the internet-based marketing platform and more efficient marketing tools, micro-marketing is gradually becoming the new darling of major enterprises. The company is located in: "From the R & D and design of apparel to the terminal sales experience, we can participate in all kinds of activities on the micro platform. We all adhere to the principle that" the consumers are the owners of Mieu ", let them exert their own innovative awareness through various forms of prize activities Encourage them to dare to comment and summarize the design, collocation and wearing experience of Mineo products, which in turn can be used as the opinions of our product R & D, design and marketing, and we do not have to spend too much manpower and resources on the micro platform Intuitively see the consumer from our attention to our brand to share the entire experience of consumer experience, a clear understanding of the voice of our product consumer market, learn from some good ideas and opinions, with the product of the Imari R & D design And marketing integration, to help create a light and efficient marketing Mino slave chain. " Integrate online and offline marketing Zeng Haihua introduction, micro-marketing is the product of the development of mobile Internet, it can be well integrated online and offline marketing, will be the magic weapon for many business success. By studying the user behavior psychology, grasp the nature of future marketing, the use of social media into the social e-commerce, will be one of the future strategy of micro-marketing. Especially in the Internet advertising costs rising, venture capital cooling context, only to win the user's brand to live better. For now, the brand can draw on the promotion methods of Weibo and WeChat in the process of trial marketing of micro-marketing. For example, low-cost methods of gathering audiences, excising audience's excitement, seeking opinion leaders and boosting, braiding and Collecting their own target consumer groups, and ultimately achieve the purpose of enhancing sales. The company is located in: At the forum, a number of experts, scholars and business representatives from institutions of higher learning and well-known E-commerce operation platforms conducted rich and profound keynote speeches and exchanges on how to use the new media such as Weibo and WeChat to carry out marketing of apparel brands . Chen Yongdong, Associate Professor of Shanghai Theater Academy, Yan Junjie, Channel Director of Jingdong Mall, Xu Bin, Chief Management Expert of Frontier Consultants and Xu Bin, the Founder of China Apparel Cloud Platform respectively introduced the strategies and techniques of micro-marketing. Jiao Hongyu, Director of Vanke (Beijing) Xie Zhijun, director of the company about how to carry out micro-marketing companies were described. Vanke (Beijing) Co., Ltd. Public Affairs Director Jiao Hongyu and other experts believe that fashion is not a chance encounter, the key to the brand is to have a firm attitude and concern. Now people take advantage of the new technology network homeopathic, keen on online transactions, in such circumstances, micro-marketing will have an unprecedented development. Forum organizers introduced the "2013 apparel brand micro-marketing Forum Humen", designed to summarize the context of apparel marketing, trade exchanges to enhance and explore how to use microblogging, WeChat and other new media clothing brand marketing, innovative ways to build brand recognition Known, the digital media wave into a new marketing opportunity, so that traditional clothing companies have a deeper understanding of new media marketing and awareness to promote the healthy and orderly development of the apparel industry. The company is located in: Clothing industry cluster Baotuan seeking to upgrade â– link The 18th China (Humen) International Fashion Fair the second day, 2013 Garment Industry Cluster Symposium Alliance held in Humen. Relevant persons in charge of the top ten apparel industry clusters such as Humen, Xiqiao, Zhili, Dalang, Maqiao, Shengze, Shishi, Pinghu, Wangjiangjing and Keqiao gathered together to discuss the difficulties and directions of industrial cluster transformation and upgrading since 2013 And successful experience to communicate. The company is located in: At this annual meeting of the Union, Keqiao District, Shaoxing, Zhejiang Province has become the 10th Union industry members. At the meeting, China National Textile and Apparel Council gathered together with the top ten industrial clusters to hold heated discussions on the industrial restructuring and upgrading encountered by various industrial clusters. The company is located in: Delegates raised many issues such as the impact of e-commerce on garment industry, restrictions on industrial layout, unclear market structure, overcapacity, rising labor costs and out-of-stepness from market development. He hoped all industry associations would cooperate and help each other and share resources, Exchange each other, play team power.
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Nowadays, the advent of micro-media platforms such as Weibo, WeChat and Xinyu has effectively promoted the convenience of sharing and disseminating information and made the promotion of branding more in-depth and wider. Humen native clothing brand EMINU (according to Mino) operators, Dongguan City Star Industrial Co., Ltd. Marketing Director Zeng Haihua introduced at the forum, as a modern garment enterprises in the construction of micro-media brand communication, the company formed in 2011 Marketing planning promotion team, fully based on their own brand positioning, the implementation of focus micro-marketing strategy. The company is located in: 
According to Minu: apparel business "micro" marketing "Bo" future