Children's clothing store promotion program how to handle twelve parts can not be less

How should the Korean version of the children's wear promotion plan be written so that the sales can produce the greatest returns? In general, the following aspects must be gradually developed. Korean version of children's clothing wholesale sales skills reflected in the 12 rules.

What is the current state of the children's clothing brand in the market? What is the purpose of this activity? Is it processing inventory? Is it to increase sales? Is it against competitors? Is it new listing? Or increase brand recognition and reputation? Only if the purpose is clear can the activity be targeted. What needs to be emphasized here is that since the difference between the current Chinese children's wear brands is not as obvious as the adult ones, it is necessary to clarify the differences between the competitors and the brand before implementing the activities. Even if it is subtle, it will eventually strive to achieve Make the brand's strengths come to the fore.

Who should be targeted for this event? Is this activity aimed at all children in the target market, parents, or children and parents of a specific class? What is the scope of the activity control? Who is the main target of promotion? Who are the secondary goals of promotion? Mainly to attract parents to buy or to attract children to buy? (It should be noted here that although children's consumption will ultimately be achieved through parental purchases, the focus of the two is very different at many times.) The correctness of these choices will directly affect the ultimate effect of the promotion.

The theme of the activity is drafted in this section. Mainly to solve two problems: determine the theme of the activity and packaging activities. Is the price cut? Price discount? Gifts? lottery? Gift certificate? Service promotion? Demo promotions? Consumer credit? Or other promotional tools? What kind of promotional tools to choose and what kind of promotional theme, to take into account the objectives of the campaign, competition conditions and the environment and promotion of cost budgeting and distribution.

After deciding on the theme, it should be as artistic as possible to “pull the banner of tiger skin” to dilute the commercial purpose of promotion so that the activity is closer to the consumers and the consumers can be more impressed. In general, Korean children's clothing is a dual consumer group that faces parents and children. Therefore, for parents, the topic of “environmental protection, health care, and puzzles” may be highlighted to a large extent, and for direct consumption of children. For those who are interested, they are often interested in the theme of "fun, fantasy".

It is worth noting that this part is the core part of the promotional campaign program. It should strive to innovate, make the event of excitement and exclusivity, make people really willing to buy your children's clothing products, and at the very least remember your brand characteristics.

This part of the activities mainly elaborates the specific ways in which children's clothing promotion activities are carried out. There are two issues to focus on:

1. Identify partners: Pull the government back, or hang up the media's "head" to sell their own "dog"? Is the manufacturer acting alone or is it working with distributors? Or joint promotion with other manufacturers? Cooperation with the government or the media can help the people to take advantage of the situation. Children are the future of the motherland, and they are the object of care and protection. The government and the media are also willing to make a fuss about this point; they can be integrated with distributors or other manufacturers. Resources, reduce costs and risks, and expand the scale and impact of the entire event.

2, determine the degree of stimulation: To make the promotion to be successful, must make the activity stimulating, can stimulate the target audience (such as children or parents) to participate. The higher the degree of stimulation, the greater the response to sales promotion. However, there are also marginal effects of this stimulus. Therefore, we must analyze and summarize according to the promotion practice, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment. It should be emphasized that such stimulation must highlight public welfare.

The choice of time and place of events will be more effective if the time and place of the promotion is chosen properly. If you choose not to do so properly, you will not be pleased. Try to allow children or parents to participate in leisure time. For example, May 1st, National Day Golden Week or Children’s Day can be selected, and convenience should be given to the consumers (especially children) at the location. The department communicates well. Not only is the timing and location of the promotion campaign important, but how long it will last will be the best and in-depth analysis. Too short a duration will result in a failure to achieve repeat purchases during this time. Many benefits that cannot be achieved cannot be realized. Too long duration will result in excessively high costs and the market will not be able to become hot and reduce the value of customers.

Advertising with a successful children's clothing promotions requires a full range of advertising. What kind of advertising ideas and expressions to choose? What kind of medium to choose to hype (this time should often use the mass media or some programs specifically for initiation education)? These all mean different audience arrival rates and cost inputs.

Preparations for early preparations are divided into three sections: staffing arrangements, material preparations, and trial programs.

In terms of personnel arrangements, “everyone has something to do and everything is managed”, there is no blank point, and there is no intersection. Who is responsible for communicating with the government and the media? Who is responsible for the safety of children? Who is responsible for copywriting? Who is responsible for on-site management? Who is responsible for gift issuance? Who is responsible for customer complaints? All aspects must be considered clearly, otherwise there will be troubles and mistakes. In particular, when some young children participate in activities, there are occasional safety issues that must be addressed by dedicated personnel. Otherwise, they will often hinder the entire activity.

In terms of material preparation, there must be no matter what the size of the vehicle is, whether it is a large vehicle or a small screw, which must be listed in a row. Then, a single point count must be made to ensure that nothing is lost. Otherwise, it will inevitably lead to a hectic scene. It is particularly important that since the programme of activities is determined on the basis of experience, it is necessary to conduct necessary tests to determine whether the selection of promotional tools is correct, whether the degree of stimulation is appropriate, and whether the existing channels are ideal, with particular attention to children’s Physical and mental capacity. The test method can be to ask the parents, the child's teacher, fill in the questionnaire or try the program in a specific area.

The medium-term operation mid-term operation is mainly activity discipline and on-site control. Discipline is the guarantee of combat effectiveness. It is a prerequisite for the perfect implementation of the plan. In the plan, it provides detailed regulations on the discipline of participating personnel in all aspects. Children are more active, and sometimes they may go through activities because of interest and attention shifting. Therefore, disciplinary issues must be emphasized repeatedly before the event.

The on-site control is mainly to make clear arrangements in all aspects, to be busy and not chaotic, and to be reasonable, including the handling of accidents, such as children's injuries. At the same time, during the implementation of the plan, the scope, intensity, amount, and focus of the promotion should be adjusted in time to maintain control of the promotion plan.

The continuation of the latter part of the post-continuation period is mainly the issue of media propaganda. Which media will follow-up on this event? In what way can you advertise to achieve or exceed the desired effect?

There is no meaning for the expense budget without benefits. A budget should be made for the cost and output of promotional activities. The reason why Aidou VCD's “Sunshine Action Plan B” ended in failure was that it did not budget for expenses. It was not until the activity was carried out that it was discovered that this plan company had no financial support at all. It is not enough to rely on a good idea for a good promotion. It must also have sufficient financial support.

Accident prevention Accidents may occur at each event, such as government intervention, consumer complaints, participants’ accidents, and even sudden weather changes that prevent outdoor promotions from continuing. The necessary manpower, material resources and financial resources must be prepared for each possible accident.

The effect forecast predicts what kind of effect this activity will achieve to facilitate the comparison with the actual situation after the event is over, and summarizes the success points and failure points of the children's clothing promotion activities in terms of stimulation level, promotion timing, and promotion media.

The above 12 sections are an overall framework for children's wear promotion activities. Of course, in practice, you should boldly imagine, carefully verify, analyze and compare and optimize the combination to achieve the best benefits. With a persuasive and operative activity program, the company can support your plan and ensure that the program is executed flawlessly, so that the children's clothing promotion activities can play the role of four or two.